Thai Glico Launches New Pocky Rose Flavor Aimed at Gen Z
The limited edition Pocky Rose combines unique flavors and interactive experiences to engage young consumers.
Thai Glico Co., Ltd., a leading manufacturer of popular snacks including Pocky, Pretz, and Pejoy, has introduced a new limited edition product known as 'Pocky Rose.' This new flavor blends the sweet and tangy essence of rose and raspberry, coated on a light pink whole wheat biscuit.
The launch aims to energize the biscuit market and target the Gen Z demographic.
Chalermpong Drongsuwan, Managing Director of Thai Glico Co., Ltd., emphasized the company's commitment to being a conduit for sharing and creating meaningful moments for consumers, ultimately enhancing the well-being of individuals.
The goal is to develop products that are not only delicious but also offer emotional value.
Pocky Rose is envisioned as a symbol of happiness, creating unique consumer experiences and moments for sharing with friends, family, and significant others.
In addition to its innovative flavor, Pocky Rose boasts unique packaging designed in six different styles under the concept of 'Exchange and Pair for Fun.' This design caters to collectors and consumers who enjoy the playful interchange of different designs.
Furthermore, the packaging includes space for personalized messages, adding emotional value and fostering relationships among consumers.
The retail price is set at 29 baht per box.
The official launch event for Pocky Rose occurred on April 5-6, featuring a prominent platform microsite designed to match new friends with similar lifestyles.
Hosted in Siam Square, the event offered fun workshops for Gen Z consumers to connect through enjoyable experiences with Pocky Rose.
Attendees also participated in a photography opportunity with a professional photographer and exclusive promotions available only at the event.
The booth and activities were particularly designed to facilitate interaction among attendees, especially Gen Z, creating shared moments and using Pocky Rose as a medium to express positive feelings towards others.
Pocky Rose has been available in leading retail outlets and online channels across Thailand since late March.
The company is optimistic that this limited edition flavor will receive a favorable response from consumers and help invigorate the biscuit market, reaffirming its position as a beloved snack brand in Thailand.
Thai Glico Co., Ltd. has been a key player in the Thai biscuit market for over 50 years, established in 1970. It has grown steadily as a significant market for Glico in Southeast Asia, with a focus on promoting well-being through its product offerings.
The company's product lines in Thailand encompass two main categories: snack products, which include Pocky, Pejoy, Pretz, Giant, Kapuliko, Colon, Tinni, and Alfie, and Health & Wellness products, such as almond milk under the Almond Koga brand.
The launch aims to energize the biscuit market and target the Gen Z demographic.
Chalermpong Drongsuwan, Managing Director of Thai Glico Co., Ltd., emphasized the company's commitment to being a conduit for sharing and creating meaningful moments for consumers, ultimately enhancing the well-being of individuals.
The goal is to develop products that are not only delicious but also offer emotional value.
Pocky Rose is envisioned as a symbol of happiness, creating unique consumer experiences and moments for sharing with friends, family, and significant others.
In addition to its innovative flavor, Pocky Rose boasts unique packaging designed in six different styles under the concept of 'Exchange and Pair for Fun.' This design caters to collectors and consumers who enjoy the playful interchange of different designs.
Furthermore, the packaging includes space for personalized messages, adding emotional value and fostering relationships among consumers.
The retail price is set at 29 baht per box.
The official launch event for Pocky Rose occurred on April 5-6, featuring a prominent platform microsite designed to match new friends with similar lifestyles.
Hosted in Siam Square, the event offered fun workshops for Gen Z consumers to connect through enjoyable experiences with Pocky Rose.
Attendees also participated in a photography opportunity with a professional photographer and exclusive promotions available only at the event.
The booth and activities were particularly designed to facilitate interaction among attendees, especially Gen Z, creating shared moments and using Pocky Rose as a medium to express positive feelings towards others.
Pocky Rose has been available in leading retail outlets and online channels across Thailand since late March.
The company is optimistic that this limited edition flavor will receive a favorable response from consumers and help invigorate the biscuit market, reaffirming its position as a beloved snack brand in Thailand.
Thai Glico Co., Ltd. has been a key player in the Thai biscuit market for over 50 years, established in 1970. It has grown steadily as a significant market for Glico in Southeast Asia, with a focus on promoting well-being through its product offerings.
The company's product lines in Thailand encompass two main categories: snack products, which include Pocky, Pejoy, Pretz, Giant, Kapuliko, Colon, Tinni, and Alfie, and Health & Wellness products, such as almond milk under the Almond Koga brand.
