Thai Times

Covering the Thai Renaissance

Thailand's Economic Boom: Digital Growth, Tourism Ambitions, and Luxury Real Estate Surge

Thailand's digital economy is projected to grow by 19% to $46 billion by 2024, fueled by e-commerce and online services. Simultaneously, Thailand targets 8 million European tourists by 2025, focusing on sustainable travel and increased flight options.
Thailand's digital economy is set to surge, with forecasts predicting a 19% growth to a staggering $46 billion in gross merchandise value by 2024, thanks to the booming e-commerce sector and burgeoning online services.

Meanwhile, in a move to boost local tourism, Thai Drinks Co Ltd is joining hands with the Tourism Authority of Thailand, launching a 100 million baht campaign to entice domestic travelers, leveraging the growing market value of Thailand’s drinking water sector.

Speaking of tourism, the nation has set its sights on welcoming 8 million European tourists by 2025, focusing on enhanced flights and sustainable travel practices to appeal to international visitors and solidify its global tourism standing.

Transitioning to the financial sphere, Bangkok Life Assurance is anticipating robust growth in first-year premiums, aiming for a milestone of 10 billion baht by 2026 despite economic challenges like high household debt impacting consumer spending.

On a different note, Thailand is tapping into esports for economic growth, with the government unveiling a new initiative to develop digital skills and capture the rising opportunities in this vibrant sector, championed by leaders like Prime Minister Paetongtarn Shinawatra.

Lastly, as the broader property market contracts, Thailand's ultra-luxury housing sector defies downturns with remarkable sales surpassing 450 billion baht, driven by cash-rich buyers investing in new high-end residences without relying on traditional mortgages.
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