Thai Times

Covering the Thai Renaissance
Wednesday, Jun 11, 2025

0:00
0:00

Thailand's Influencer Marketing Sector Booms Amid Rising Digital Media Spend

Media Intelligence Group reports significant growth in advertising and influencer numbers, driven by a tourism rebound and advanced digital strategies.
Thailand's influencer marketing landscape is experiencing rapid growth, with an estimated three million individuals expected to be active in the industry by twenty twenty-five, up from two million in twenty twenty-four, according to Media Intelligence Group.

The group reported that total advertising spending in Thailand reached eighty-eight billion baht in twenty twenty-four, marking a four percent increase from the previous year, and it is projected to rise by four and a half percent to reach ninety-two billion baht in twenty twenty-five.

Digital media, which is forecast to grow by fifteen percent, is anticipated to capture a market share valued at thirty-eight billion baht.

A key factor driving this expansion is the rebound of Thailand's tourism industry, with expectations of welcoming forty million visitors in twenty twenty-five.

This resurgence has prompted hotels, airlines, and travel platforms to increase their marketing budgets, while heightened market competition is pushing businesses to adopt innovative advertising strategies enhanced by advancements in artificial intelligence and big data.

Influencer marketing remains the fastest-growing segment within digital media.

Influencers in Thailand are categorized into five groups: celebrities and mega influencers, macro influencers, mid-tier influencers, micro influencers, and nano influencers, with the micro and nano segments showing the most significant growth, particularly among affiliate marketers and direct sellers.

In response to these trends, brands are shifting their focus towards performance-based marketing, emphasizing direct sales and conversion metrics over traditional brand awareness campaigns.

Sectors such as tourism and leisure, insurance, pharmaceuticals, government advertising, transport, and pet products are expected to see increased advertising expenditure, while spending in areas like e-marketplaces, non-alcoholic beverages, restaurants, daily necessities, and agricultural products may decline.
Newsletter

Related Articles

Foreign Investors Seek Clarity Amid Thai Market Volatility
0:00
0:00
Open
Foreign Investors Seek Clarity Amid Thai Market Volatility
0:00
0:00
Close
Foreign Investors Seek Clarity Amid Thai Market Volatility
Meta to Invest $15 Billion in Scale AI to Advance AGI Goals
Thai Commerce Minister Meets Philippine Ambassador to Discuss Trade
Ministry of Culture Plans Organizational Reforms to Empower Youth
Cambodian Hacker Group Targets Thai Government Websites
Gother Travel Platform Targets Young Travelers with New Features
Thai Education Ministry Partners with Microsoft for AI Teacher Training
Confucius International Federation Hosts Global Forum in Bangkok
Thailand and China Celebrate 50 Years of Diplomatic Relations
Cambodia Assembles Legal Team to Reclaim Disputed Heritage Sites
Thai Prime Minister Orders Crackdown on Foreign Business Violations
Thailand’s Mass-Market Staples Face Slowdown Amid Weakened Household Spending
Thailand Expands EV Incentives Amid Employment Surge and Localization Goals
Thailand Launches Initiative for Local Large Language Model Development
Foreign Property Demand in Thailand Faces Continued Decline Amid The intensified crackdown on nominee ownership
Thailand Faces Rising Household Debt and Employment Challenges
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Gold and Bitcoin Positioned for Record Highs Amid Global Economic Uncertainty
Thailand and UAE Strengthen Trade Cooperation Amid Global Challenges
Thailand's Household Debt Reaches 16.42 Trillion Baht in Q4 2024
Thai Households Average Spending Insights for May
Thailand Introduces New Tax Incentives to Attract Overseas Income
United States and Thailand Initiate Official Tariff Negotiations
Thailand Tightens Border Restrictions with Cambodia Amid Tensions
Cambodia and Thailand Reach Agreement Amidst Border Tensions
US Companies Urge Reduction of Vietnamese Tariffs Amid Trade Shift
American Tourist Arrested in Pattaya Following Vandalism and Altercation
Trump Administration Issues New Travel Ban Targeting 12 Countries
Chiang Mai Airport Allocates Land for Commercial Development
Thai Army Responds to Cambodian Statement on Sovereignty
Royal Thai Navy Prepares Amphibious Forces Amid Border Tensions
Border School Conducts Emergency Shelter Drills for Students
Police Chief Orders Border Patrol Readiness in Seven Key Areas
Royal Thai Navy Conducts Amphibious Assault Exercises
Naval Commander Monitors Cambodian Military Drills
Japan Grapples with Rice Shortage Amid Soaring Prices
Transport Minister Orders Expansion of Highway 211
Cambodia Eyes Four Contested Border Areas, Rejects JBC Talks
Thailand to Face Turkey in VNL 2025 Women's Volleyball Clash
Thai Army Asserts Readiness Amid Border Tensions with Cambodia
Thailand's Community Liquor Law Takes Effect Tomorrow
Thai Military Emphasizes Patience in Cambodian Border Dispute
Pichai Celebrates THAIFEX - ANUGA ASIA 2025 Generating 135 Billion Baht
Thai Army Denies Sending Drones to Spy on Cambodia
Holiday Crowds at Korat Zoo Cause Traffic Jam Over 1 km Long
Naka Cave Increases Daily Tourist Quota to 1,500 Visitors
Royal Thai Air Force Plans to Procure New GRIPEN E/F Fighter Jets
First Army Region Commander Inspects Tank Readiness and Personnel
Magnitude 4.6 Earthquake in Myanmar Felt in Chiang Rai, Thailand
1st Army Region Reviews Readiness of 'Black Panther' Division
×