Chiang Rai has become the focal point of a unique economic phenomenon known as 'Mutelu', which blends ancient beliefs with modern entrepreneurship.

The Department of Business Development (DBD) recently explored this industry during a visit from August 23-25, 2024, emphasizing the region's burgeoning amulet and faith-related product markets, known as 'Muketing'.

The Koohoo Duo Don Pon Limited Partnership, co-founded by Noppadon Tawong and Kiattisak Jakkian, exemplifies this trend with a successful amulet business generating hundreds of thousands of dollars annually.

China is a significant market, highlighting international interest in Thai standards of authenticity.

The 'Mutelu' industry spans various faith-related products and services, with the DBD reporting 154 registered businesses as of July 2024.

The Thai Chamber of Commerce estimates this sector will generate up to 1.5 billion baht this year.

Young entrepreneurs are driving the market forward through online sales and live broadcasts, catering to a global audience.

Despite the boom, the DBD urges caution, advising thorough market study and registration for credibility.

Government intervention is needed to improve certification systems, ensuring product authenticity.

Balancing traditional beliefs with economic growth, Thailand's 'Mutelu' economy is captivating both local and international markets.