With a robust presence on Facebook, YouTube, TikTok, and in e-commerce, Thailand boasts substantial user statistics: 49 million on Facebook, ranking 9th globally, and a notable Facebook advertising audience in Bangkok (13 million users).

The nation's internet use is impressive at an average of eight hours per day, earning it a top 10 standing. On social media platforms, Thais spend 24 hours monthly, the fifth-highest globally, while their YouTube mobile viewership averages 41.3 hours monthly.

Instagram counts 18.7 million Thai users who spend 7.4 hours on the app monthly, making Thailand sixth in Facebook Messenger usage with 35.5 million users.

Thais' engagement with X (formerly Twitter) makes the country 12th with 14.6 million users. TikTok also sees significant reach in Thailand, ranking ninth with 44.3 million users. Android TikTok users spend 38.2 hours monthly on the app.

E-commerce thrives in Thailand, with 70% of internet users aged 16-64 shopping online weekly, leading globally. The country is second only to South Korea for weekly online grocery shopping, with 44% of users participating. Thirty-one percent of Thai users order food online monthly.

When it comes to ride-hailing, Thailand is 23rd with an average revenue of $93 per user annually. The country also shows progress in mobile payment adoption, ranking 12th with 31% of users utilizing services like Apple Pay and Samsung Pay.

In mobile commerce, Thailand closely matches the global average with 31% of internet purchases made via mobile devices.