Yves Rocher Sets Ambitious Growth Plans for 2025 with New Store Concept
French beauty brand focuses on standalone stores and innovative product launches in Thailand.
Yves Rocher, the renowned French cosmetics brand, has announced its growth strategy for 2025, projecting a 20% increase in business compared to the previous year.
The company plans to invest heavily in marketing and plans to open two standalone stores under the 'Botanical Beauty Institute' concept, following the successful launch of its first branch at Mega Bangna late last year.
The brand recently introduced its latest skincare product, the Yves Rocher Lift Pro-Collagene Dermo-Botanical Beauty, featuring powerful ingredients such as Organic Ice Plant and Bakuchiol, a natural retinol derived from Babchi seeds.
This product aims to reduce wrinkles by up to 32% within four weeks, showcasing the brand's commitment to innovative and effective beauty solutions.
The launch event featured notable attendees, including Philippe Duchossois, Business Development Director of Yves Rocher, and Alexa Andre, Head of Scientific Communication from the company.
They highlighted the exclusive extraction technologies used in the new product range.
Additionally, Dr. Warayut Amornphinyow, a dermatologist and advisor from HELLO SKIN, provided insights into the causes of wrinkles, enhancing the educational aspect of the event.
The brand has also enlisted well-known actress Koi Aratchaporn as a Friend of Yves Rocher Lift Pro-Collagene, further boosting its profile.
In the context of the global economic slowdown, the executives at Yves Rocher Thailand have indicated that their business remains unaffected.
They attribute this resilience to their control over the production chain, from cultivating raw materials to managing costs.
As a result, the company does not intend to raise prices, ensuring that customers continue to find the products affordable, with trial-sized items starting at 59 baht and top hair care products priced from 300 baht.
For the current year, Yves Rocher plans to increase marketing investments substantially.
The anticipated revenue growth for 2025 is estimated between 15% and 20%.
Notably, January results showed a remarkable 20% increase in revenue, predominantly from hair care products aimed at reducing hair loss, a top seller for the brand.
Yves Rocher is also set to expand its sales channels by increasing its retail presence.
This includes maintaining standalone stores that offer beauty treatments, introducing kiosk-style outlets, and enhancing e-commerce platforms.
Following the successful launch of their first standalone 'Botanical Beauty Institute' spa at Mega Bangna, the company plans to open another branch at Central World in March, with plans for a third location under consideration.
Currently, Yves Rocher operates 64 stores in Thailand, with 51 locations offering beauty treatment services.
Approximately 200 staff members are engaged in direct customer service.
Marketing expenditures for 2025 will be allocated primarily towards advertising and influencer partnerships (60%), with the remaining budget directed toward sales promotion and customer management initiatives (40%).
The company plans to invest heavily in marketing and plans to open two standalone stores under the 'Botanical Beauty Institute' concept, following the successful launch of its first branch at Mega Bangna late last year.
The brand recently introduced its latest skincare product, the Yves Rocher Lift Pro-Collagene Dermo-Botanical Beauty, featuring powerful ingredients such as Organic Ice Plant and Bakuchiol, a natural retinol derived from Babchi seeds.
This product aims to reduce wrinkles by up to 32% within four weeks, showcasing the brand's commitment to innovative and effective beauty solutions.
The launch event featured notable attendees, including Philippe Duchossois, Business Development Director of Yves Rocher, and Alexa Andre, Head of Scientific Communication from the company.
They highlighted the exclusive extraction technologies used in the new product range.
Additionally, Dr. Warayut Amornphinyow, a dermatologist and advisor from HELLO SKIN, provided insights into the causes of wrinkles, enhancing the educational aspect of the event.
The brand has also enlisted well-known actress Koi Aratchaporn as a Friend of Yves Rocher Lift Pro-Collagene, further boosting its profile.
In the context of the global economic slowdown, the executives at Yves Rocher Thailand have indicated that their business remains unaffected.
They attribute this resilience to their control over the production chain, from cultivating raw materials to managing costs.
As a result, the company does not intend to raise prices, ensuring that customers continue to find the products affordable, with trial-sized items starting at 59 baht and top hair care products priced from 300 baht.
For the current year, Yves Rocher plans to increase marketing investments substantially.
The anticipated revenue growth for 2025 is estimated between 15% and 20%.
Notably, January results showed a remarkable 20% increase in revenue, predominantly from hair care products aimed at reducing hair loss, a top seller for the brand.
Yves Rocher is also set to expand its sales channels by increasing its retail presence.
This includes maintaining standalone stores that offer beauty treatments, introducing kiosk-style outlets, and enhancing e-commerce platforms.
Following the successful launch of their first standalone 'Botanical Beauty Institute' spa at Mega Bangna, the company plans to open another branch at Central World in March, with plans for a third location under consideration.
Currently, Yves Rocher operates 64 stores in Thailand, with 51 locations offering beauty treatment services.
Approximately 200 staff members are engaged in direct customer service.
Marketing expenditures for 2025 will be allocated primarily towards advertising and influencer partnerships (60%), with the remaining budget directed toward sales promotion and customer management initiatives (40%).
