Amazon to Launch Discount Section with Chinese Direct Shipping
Amazon.com plans to launch a discount section on its website featuring low-cost items that ship directly from China. These products, including unbranded fashion and home goods, will be delivered within 9 to 11 days. Amazon aims to start signing up Chinese merchants this summer, with shipment acceptance in the fall.
Amazon.com plans to introduce a discount section on its website, offering cheap items shipped directly from China to overseas consumers, according to the Information.
This initiative will include unbranded fashion, home goods, and daily necessities, with delivery times between 9 to 11 days.
Amazon revealed these plans in a recent closed-door meeting with Chinese sellers, with merchant sign-ups starting in the summer and inventory acceptance in the fall.
Sellers can select their product offerings and pricing and produce in small batches to test demand.
It remains unclear if shipments will use a U.S. trade provision that exempts packages worth less than one dollar from customs duties.
Competitors like Shein and Temu rely on this expedited clearance process for their direct-to-consumer shipments.