CC DOUBLE O, a leading fashion brand under the Jaspal Group, commemorates its 20th anniversary with a bold transformation.

The brand, popular for its casual and contemporary fashion, unveiled a new store concept, reimagined logo, and strategic revamp starting with its flagship store at Iconsiam in Bangkok.

Krit Singhsatchathep, the General Manager of CC DOUBLE O at Jaspal Group Public Company Limited, emphasized the brand's sustained success, placing it among the top three in sales within the group's diverse brand portfolio.

Known for its casual style and modern designs, CC DOUBLE O has consistently offered high-quality, comfortable fabrics with intricate craftsmanship, continuously meeting market demands.

Entering its 20th year, the brand enhances its commitment to promoting 'Casual Confidence'.

This new ethos is represented through a redesigned brand logo and an innovative shopping experience in the revamped concept stores.

Krit noted that as consumer preferences diversify, fashion is no longer bound by singular trends.

This evolution enables individuals to express their personality through mix-and-match styles suitable for both professional settings and leisurely weekends.

Consequently, fashion has transformed into a more enjoyable and creative pursuit.

The 'Casual Confidence' vision marks a pivotal development in CC DOUBLE O’s identity, flawlessly aligning with the brand's core values of quality, unique identity, and sustainability.

The brand prides itself on meticulously selecting materials to ensure high quality and durability, providing stylish yet comfortable products that cater to various consumer needs.

Quality: CC DOUBLE O is dedicated to quality, using high-grade materials and standardized production processes, ensuring every piece is not just stylish but also comfortable and durable.

Identity: The brand employs a bird as its symbol of freedom, indicative of its identity.

CC DOUBLE O's signature collection showcases a variety of designs and colors, supporting diverse lifestyles.

This includes unique items like the SUEDE fragrance, epitomizing the brand's true essence.

Sustainability: The brand promotes sustainability through eco-friendly clothing collections, meticulously selected for long-lasting beauty and reduced environmental impact, contributing to a better global balance.

CC DOUBLE O recently launched its new concept store on the second floor of Iconsiam, occupying over 230 square meters.

Designed with the 'Co-Space & Function' concept, the store aims to create a communal experience for customers.

The store ambiance blends a cozy environment with a more open, bright layout, incorporating handcrafted furniture and contemporary modern style.

This sophisticated design evokes the warmth and relaxation of a vacation home.

Currently boasting 54 locations nationwide, CC DOUBLE O plans to roll out similar transformations across other outlets, reinforcing the 'Casual Confidence' concept and enhancing customer experiences.

Krit concluded, 'With the introduction of our new brand concept, we are confident that CC DOUBLE O will meet customer needs more comprehensively, strengthening our brand and ensuring Jaspal Group's continued growth.'

Images courtesy of Jaspal Group.