Lotus's keen on fast delivery option
Lotus's is prioritizing speedy delivery options to enhance its online retail presence in Thailand and is on track to become the country's first retailer to offer 1-3 hour delivery services.
This move is part of the company's strategy to grow online sales by 30% by the end of the year.
Tarin Thaniyavarn, the president of Lotus's e-commerce division, notes that physical stores will continue to coexist alongside e-commerce.
He predicts that online purchases will make up about 40% of sales in Thailand within five years but emphasizes the importance of in-store customer experience improvements for traditional retailers' survival.
In 2022, Lotus's introduced its "SMART app," which now showcases over 30,000 products ranging from fresh and dry groceries to beauty and personal care items. With increasing online shopping trends, app orders surpassed 1 million in January 2024, with fresh food orders making up half of the sales.
On average, users shop on the app 3-4 times weekly, with average spends of 200-300 baht, compared to the once-weekly physical store visits.
The company stands out as the first in Thailand to offer swift 1-3 hour delivery from both large and small outlets across 2,100 locations nationwide, including options for pickup or next-day delivery of larger items.
Remarkably, Lotus's offers this speedy delivery with no minimum purchase and free of charge, coupled with daily promotions such as cashback and discounts.
In Bangkok, Lotus's achieves comprehensive coverage with deliveries provided within a three-kilometre range of its branches, which Mr. Tarin believes will allow the company to be competitive against international delivery services.
Moreover, the Lotus's app has been downloaded 10 million times as of November 2023, with a goal to increase that number to 15-18 million downloads by year's end. Currently, online sales account for around 10 billion baht, representing 10% of Lotus's overall revenue, with ambitions for a 30% increase by the close of the year.
Tarin Thaniyavarn, the president of Lotus's e-commerce division, notes that physical stores will continue to coexist alongside e-commerce.
He predicts that online purchases will make up about 40% of sales in Thailand within five years but emphasizes the importance of in-store customer experience improvements for traditional retailers' survival.
In 2022, Lotus's introduced its "SMART app," which now showcases over 30,000 products ranging from fresh and dry groceries to beauty and personal care items. With increasing online shopping trends, app orders surpassed 1 million in January 2024, with fresh food orders making up half of the sales.
On average, users shop on the app 3-4 times weekly, with average spends of 200-300 baht, compared to the once-weekly physical store visits.
The company stands out as the first in Thailand to offer swift 1-3 hour delivery from both large and small outlets across 2,100 locations nationwide, including options for pickup or next-day delivery of larger items.
Remarkably, Lotus's offers this speedy delivery with no minimum purchase and free of charge, coupled with daily promotions such as cashback and discounts.
In Bangkok, Lotus's achieves comprehensive coverage with deliveries provided within a three-kilometre range of its branches, which Mr. Tarin believes will allow the company to be competitive against international delivery services.
Moreover, the Lotus's app has been downloaded 10 million times as of November 2023, with a goal to increase that number to 15-18 million downloads by year's end. Currently, online sales account for around 10 billion baht, representing 10% of Lotus's overall revenue, with ambitions for a 30% increase by the close of the year.
