Most Downloaded Apps by Thai Corporates Revealed
The advent of the Apple App Store and Google Play has transformed smartphones into multitasking devices essential in daily life, offering a range of services from payment to entertainment.
Appsynth, a leading digital consultancy in Thailand, in collaboration with analytics platform data.ai, announces the 20 most downloaded apps by Thai corporates.
Top Financial Apps in Thailand
TrueMoney leads as the most downloaded financial app in Thailand, showcasing the potential impact of fintech on the industry. Other top apps include KPLUS by Kasikorn Bank, Krungthai NEXT by Krungthai Bank, and SCB EASY by Siam Commercial Bank, which have all expanded to incorporate additional services like insurance and loyalty rewards.
Food Delivery Apps Soar
With convenience as a focus, 7-Eleven's 7-Delivery has climbed to fifth place among downloaded apps, providing doorstep delivery of daily essentials. The restaurant delivery market has also evolved, with apps like LINEMAN Wongnai offering a comprehensive range of services to connect restaurants and consumers.
Entertainment Apps Ride the Streaming Wave
Entertainment apps have seen significant growth, with TRUE ID, AIS Play, Ch7HD, Major Cineplex, BUGABOO.TV, and CH3 Plus dominating the market. Despite the rise in streaming, Major Cineplex's presence indicates the continued allure of the cinema experience.
Telecom Apps Enhance User Engagement
True, AIS, and DTAC have expanded their telecom apps to include entertainment and rewards, increasing both user engagement and brand loyalty.
App Market Evolution
The number of apps has skyrocketed since the App Store's 2008 launch with 500 apps. As of 2023, there were 1.96 million iOS apps and 3.7 million Android apps. However, with a high rate of app abandonment, brands must innovate to sustain user interest.
Appsynth's CEO emphasizes the shift towards super apps and the importance of opening platforms for third-party innovation, predicting these as major trends for the future.
Top Financial Apps in Thailand
TrueMoney leads as the most downloaded financial app in Thailand, showcasing the potential impact of fintech on the industry. Other top apps include KPLUS by Kasikorn Bank, Krungthai NEXT by Krungthai Bank, and SCB EASY by Siam Commercial Bank, which have all expanded to incorporate additional services like insurance and loyalty rewards.
Food Delivery Apps Soar
With convenience as a focus, 7-Eleven's 7-Delivery has climbed to fifth place among downloaded apps, providing doorstep delivery of daily essentials. The restaurant delivery market has also evolved, with apps like LINEMAN Wongnai offering a comprehensive range of services to connect restaurants and consumers.
Entertainment Apps Ride the Streaming Wave
Entertainment apps have seen significant growth, with TRUE ID, AIS Play, Ch7HD, Major Cineplex, BUGABOO.TV, and CH3 Plus dominating the market. Despite the rise in streaming, Major Cineplex's presence indicates the continued allure of the cinema experience.
Telecom Apps Enhance User Engagement
True, AIS, and DTAC have expanded their telecom apps to include entertainment and rewards, increasing both user engagement and brand loyalty.
App Market Evolution
The number of apps has skyrocketed since the App Store's 2008 launch with 500 apps. As of 2023, there were 1.96 million iOS apps and 3.7 million Android apps. However, with a high rate of app abandonment, brands must innovate to sustain user interest.
Appsynth's CEO emphasizes the shift towards super apps and the importance of opening platforms for third-party innovation, predicting these as major trends for the future.
