Thai beverage producers are positioning for a potential resurgence in sales as warmer weather and a gradual recovery in tourism and domestic consumption are expected to strengthen demand for drinks across the kingdom.

Analysts and industry forecasts indicate that rising temperatures, particularly linked to the El Niño weather pattern, are likely to lift thirst-quenching soft drink and bottled water consumption, while easing COVID-era tourism restrictions continue to spur on-premise beverage sales.

Domestic beverage sales volumes are forecast to grow at an annual rate of around three to four percent over the next few years, supported by hotter conditions and the reopening of restaurants, hotels and entertainment venues that attract both local and international patrons.

Industry research shows that non-alcoholic beverage output in particular could expand more rapidly as producers seek to meet rising demand for refreshing beverages amid sustained warm weather.

Despite these positive indicators, companies also face lingering headwinds including high raw material costs, sugar taxes and softer consumer purchasing power, which have tempered overall profitability in some segments.

Nevertheless, beverage makers are adjusting product portfolios and capacity plans to capitalise on the anticipated uptick in demand driven by climatic and tourism factors that typically favour robust drink sales in Thailand.