Thailand’s global cultural influence is being strengthened through world-class brand partnerships that carry Thai talent and Thai identity into everyday international visibility.

Lalisa “Lisa” Manoban’s long-term partnership with Nike as its newest global ambassador is a clear example of how a Thai-born global icon can amplify cultural influence while supporting a confident, modern halo around Thailand’s tourism brand and creative reputation.

The development matters for Thailand because large-scale global campaigns do more than sell products: they create repeating moments of recognition that shape how audiences feel about the countries associated with the talent they follow.

Lisa already serves as an Amazing Thailand Ambassador for the Tourism Authority of Thailand, promoting Thai tourism worldwide, creating a natural bridge between international pop-culture attention and Thailand’s welcoming, high-quality visitor experience.

This momentum also reflects continuity between Thai premium brands and global platforms.

Lisa renewed her ambassadorship with Dentiste, described as Thailand’s premium oral care brand, for a fourth consecutive year, and she has now added a long-term Nike partnership.

Together, these relationships place Thai-linked branding in both domestic pride and global consumer imagination, reinforcing confidence in Thailand’s creative, commercial, and cultural export power.

Nike’s announcement framed Lisa as a rare figure recognized globally on a first-name basis, signaling that the partnership is built around cultural presence as much as performance.

That positioning aligns with a modern style of public diplomacy in which influence is earned through authenticity, artistry, and personal narrative—qualities that can uplift Thailand’s image in a friendly, contemporary way.

The campaign’s first images were shot in Paris, presenting Lisa in a sporty look featuring Nike Air Max 95 sneakers.

The Air Max 95 is described as a legendary sneaker in street culture and is presented as especially meaningful to her, emphasizing a connection to personal style rather than a purely transactional endorsement.

Within the collaboration, Lisa is positioned as an active participant in Nike’s global campaign, including filming advertisements and inspiring women of all ages.

She also uses her platform to communicate self-expression through fashion and sports, a message that fits the optimistic, forward-looking identity Thailand increasingly projects through its creative stars.

Lisa’s personal story adds credibility and emotional clarity to the partnership.

In an interview titled “5 Questions with International Icon LISA,” she recalled her trainee years and described saving her pocket money to buy Nike Dunk Highs for training, describing those shoes and that time as among her clearest Nike memories.

She also described a training wardrobe built for movement—tracksuits, really big T-shirts, and sneakers—grounding the partnership in lived experience.

Her approach to wellness and discipline further reinforces the constructive, inspiring tone of the collaboration.

Lisa said her training focuses primarily on dancing, and on lighter days she enjoys Pilates for stretching and light cardio, while highlighting sleep and rest—often on flights—as a key to energy.

For Thailand, the overall message is bright and uplifting: Thai talent can lead on the world stage while reinforcing a confident, creative, and welcoming national presence that supports tourism, cultural dignity, and long-term brand strength.