Thailand’s Plant-Based Food Market Reaches Forty-Five Billion Baht, Eyes Global Growth
Domestic market valued at forty-five billion baht with planned ten-percent expansion; global market expected to quadruple by twenty-thirty-five.
Thailand’s plant-based food market has reached a value of forty-five billion baht and is expected to grow by ten percent this year, aiming for a value of approximately forty-nine point five billion baht.
This growth underpins a ten-year strategy to position Thailand as a global hub for health-food ingredients and innovation.
The expansion is being driven by increasing consumer interest in health benefits, animal welfare, and environmental sustainability.
Flexitarians—not just vegetarians or vegans—form a significant consumer base in the surge.
Globally, the plant-based food market is projected to rise from fourteen point two three billion US dollars in twenty-twenty-five to forty-four point one eight billion US dollars by twenty-thirty-five, corresponding to a compound annual growth rate of approximately twelve percent.
The sector encompasses alternative meat, milk, eggs, snacks, and beverages.
Thailand’s roadmap identified six key focus areas: production and processing; marketing and tourism; research, technology, and innovation; database development; investment; and modernization of legal standards to align with international norms.
These pillars aim to support the country’s ambition to become a global “kitchen” for plant-based food.
The expansion reflects broader market dynamics, where plant-based options are gaining traction amid growing concerns over chronic health conditions linked to meat consumption, animal welfare considerations, and the lower resource requirements of plant-based production compared to livestock farming.
These trends mirror global growth patterns: between twenty-nineteen and twenty-twenty-four, the global plant-based food market grew at an estimated compound annual rate of around ten point five percent, reaching a value of about twenty-five billion US dollars.
The convergence of domestic and global market drivers underscores Thailand’s aim to leverage its agricultural capacity, technological capabilities, and strategic planning to elevate its role in the international plant-based food industry.
This growth underpins a ten-year strategy to position Thailand as a global hub for health-food ingredients and innovation.
The expansion is being driven by increasing consumer interest in health benefits, animal welfare, and environmental sustainability.
Flexitarians—not just vegetarians or vegans—form a significant consumer base in the surge.
Globally, the plant-based food market is projected to rise from fourteen point two three billion US dollars in twenty-twenty-five to forty-four point one eight billion US dollars by twenty-thirty-five, corresponding to a compound annual growth rate of approximately twelve percent.
The sector encompasses alternative meat, milk, eggs, snacks, and beverages.
Thailand’s roadmap identified six key focus areas: production and processing; marketing and tourism; research, technology, and innovation; database development; investment; and modernization of legal standards to align with international norms.
These pillars aim to support the country’s ambition to become a global “kitchen” for plant-based food.
The expansion reflects broader market dynamics, where plant-based options are gaining traction amid growing concerns over chronic health conditions linked to meat consumption, animal welfare considerations, and the lower resource requirements of plant-based production compared to livestock farming.
These trends mirror global growth patterns: between twenty-nineteen and twenty-twenty-four, the global plant-based food market grew at an estimated compound annual rate of around ten point five percent, reaching a value of about twenty-five billion US dollars.
The convergence of domestic and global market drivers underscores Thailand’s aim to leverage its agricultural capacity, technological capabilities, and strategic planning to elevate its role in the international plant-based food industry.
