TrueBusiness, the enterprise arm of Thailand’s leading telecommunications group, has entered into a strategic partnership with Japan’s SoftBank to expand digital transformation services for Thai businesses.

The collaboration is designed to integrate advanced technologies, including artificial intelligence, cloud computing, cybersecurity and Internet of Things applications, into comprehensive solutions tailored to enterprises across multiple sectors.

Under the agreement, the two companies will combine TrueBusiness’s domestic network infrastructure and market reach with SoftBank’s global technology ecosystem and investment portfolio.

The alliance is expected to focus on enabling smart manufacturing, digital healthcare, intelligent logistics and next-generation connectivity services that support Thailand’s evolving digital economy.

Executives involved in the partnership described the initiative as a step toward strengthening Thailand’s competitiveness in high-value industries.

By leveraging SoftBank’s experience in scaling digital platforms and emerging technologies, Thai enterprises are expected to gain access to enhanced data analytics, automation capabilities and secure cloud-based systems.

The partnership also aligns with national policy objectives aimed at promoting innovation-driven growth and expanding the country’s technology capabilities.

The move comes amid accelerating demand for digital solutions among Thai companies seeking to modernise operations, increase efficiency and integrate artificial intelligence into core business functions.

Analysts note that strategic collaborations between local infrastructure providers and global technology investors can help bridge capability gaps and attract further foreign direct investment into the country’s digital sector.

The companies indicated that joint initiatives and pilot projects will be rolled out in phases, beginning with key industrial and commercial clients.

By combining regional expertise with international technological resources, the alliance seeks to position Thailand as a dynamic hub for digital innovation within Southeast Asia.