Thai Times

Covering the Thai Renaissance

Central Group Executives Visit Chinese Tech Giants

Exploring Innovation to Enhance Retail and Service Operations
Central Group, Thailand's prominent retail, real estate, and hospitality conglomerate, organized a visit for 28 executives from its subsidiaries to leading tech firms in China.

The visit aims to explore cutting-edge technology, artificial intelligence (AI), and digital innovation within China’s rapidly evolving e-commerce ecosystem.

Subsidiaries involved include Central Retail Corporation Plc, Central Pattana Plc, Central Plaza Hotel Plc, and Central Retail Vietnam.

The visit is part of the Executive Development Programme 2024, which seeks to equip leaders with skills for today's fast-paced business environment.

Participants visited nine companies in Shanghai and Hangzhou over a week, gaining insights into live commerce and omnichannel strategies, culminating in a presentation of strategic insights to the Central Group leadership.

The initiative underscores the Group’s commitment to delivering exceptional customer experiences and fostering potential collaborations for innovative growth.
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