The co-founder of online fashion retailer Asos has died following a fall from a balcony at a residential property in Thailand, according to local authorities.

Emergency services were called to the scene after the British businessman fell from an upper-floor balcony in a coastal area popular with foreign visitors.

Despite efforts to provide urgent medical assistance, he was pronounced dead shortly after the incident.

Thai police have confirmed that an investigation is under way to determine the precise circumstances surrounding the fall.

Initial statements indicate that officers are reviewing security footage and speaking to witnesses, while forensic examinations are being conducted as part of standard procedure.

Authorities said there were no immediate signs of foul play but cautioned that inquiries remain ongoing.

The entrepreneur was widely known for co-founding Asos, one of the United Kingdom’s most prominent online fashion platforms, which grew from a start-up venture into a major global retailer serving customers across Europe, the United States and Asia.

His role in pioneering digital fashion retail was widely acknowledged within the industry.

Tributes from business leaders and former colleagues have highlighted his influence in transforming e-commerce and reshaping how younger consumers engage with fashion brands.

Asos, founded at the turn of the millennium, became a flagship example of Britain’s digital entrepreneurship boom.

The British embassy in Bangkok has been notified and is providing consular assistance to the family.

Further details are expected to be released once the investigation concludes and local authorities complete their formal review.