Foreign Franchises Increasing Their Presence in Thai Market
Chinese capital is increasingly penetrating the Thai food and beverage sector through franchises like MIXUE and WeDrink. MIXUE operates legally via sublicensing while WeDrink lacks required authorisation. Non-compliance with the Foreign Business Act 1999 carries severe penalties, and the Thai Department of Business Development is ramping up scrutiny in key industries.
Chinese capital is gaining ground in the Thai food and beverage market with franchises like MIXUE and WeDrink.
MIXUE, a 100% foreign-owned firm registered in Thailand in 2022, legally operates through sublicensing and franchise management activities.
WeDrink, another fully foreign-owned company, focuses on management consulting but lacks necessary service authorisation according to recent checks.
Non-compliance with the Foreign Business Act 1999 can result in severe penalties, including imprisonment and hefty fines.
The Department of Business Development, led by Oramon Sapthaweetham, is intensifying its scrutiny of nominee businesses to enforce compliance especially in tourism, real estate, and hospitality industries across major Thai provinces.
MIXUE, a 100% foreign-owned firm registered in Thailand in 2022, legally operates through sublicensing and franchise management activities.
WeDrink, another fully foreign-owned company, focuses on management consulting but lacks necessary service authorisation according to recent checks.
Non-compliance with the Foreign Business Act 1999 can result in severe penalties, including imprisonment and hefty fines.
The Department of Business Development, led by Oramon Sapthaweetham, is intensifying its scrutiny of nominee businesses to enforce compliance especially in tourism, real estate, and hospitality industries across major Thai provinces.
