Thai Times

Covering the Thai Renaissance
Sunday, Feb 15, 2026

International Cosmetics Investment Focuses on Thailand

The Federation of Thai Industries (FTI) anticipates a rise in international investment within Thailand's aromatic oil and essence sector, which could boost the nation's cosmetics industry.
This outlook follows a French firm's initiative to create perfumes using Thai floral extracts, according to Ketmanee Lertkitcha of the FTI's health and beauty department.

Ketmanee asserts that Thailand's distinct floral fragrances are globally sought after, positioning the country as an attractive hub for foreign investment in fragrance production.

She highlights Thailand's abundance of raw materials and the synergy between the government's eco-friendly economic initiatives and the cosmetic industry's move towards circular beauty—a sustainable practice upcycling ingredients to reduce waste.

Thailand leads ASEAN's cosmetic market, which grew over 11% last year, with market values rising from 240-260 billion baht. The country exports 60% of its beauty products and retains 40% for local consumption. Exports were valued at 86 billion baht last year and are projected to increase annually.

Ketmanee urges government revision of regulations to allow easier use of ethanol-derived alcohol in cosmetics, currently restricted by stringent laws. The Tapioca Ethanol Association has joined botanical processing and cosmetic companies to advocate for the liberalisation of ethanol-derived alcohol trade.
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