Dozens of couples gathered in Pattaya for a mass wedding ceremony that transformed the seaside city into a vibrant celebration of love and unity.

The large-scale event, held in conjunction with Valentine’s festivities, brought together Thai and international couples who exchanged vows in a coordinated ceremony designed to blend romance with tourism promotion.

Local officials and tourism representatives presided over the event, which featured floral decorations, traditional cultural performances and symbolic rituals reflecting Thai heritage.

Couples arrived dressed in coordinated wedding attire, many participating in formal registration procedures as part of the ceremony.

Organisers said the event was intended not only to celebrate marriage but also to reinforce Pattaya’s image as a destination for romantic getaways and special life milestones.

Authorities highlighted the city’s readiness to host large international gatherings, underscoring its hospitality infrastructure and event management capabilities.

Participants described the ceremony as both memorable and meaningful, noting the shared atmosphere of joy among newlyweds from diverse backgrounds.

Some couples travelled from other provinces and abroad to take part in the unique experience of a seaside mass wedding.

Tourism officials view such events as an effective way to stimulate local economic activity during peak holiday seasons.

Hotels, restaurants and related businesses reported heightened demand in connection with the ceremony and related festivities.

The mass wedding reflects Pattaya’s continued efforts to position itself as a dynamic tourism hub that blends entertainment, cultural tradition and celebratory events.

As the ceremony concluded with group photographs and celebratory activities, couples began married life against the backdrop of Thailand’s eastern coastline, marking the occasion with both personal significance and community spirit.