Thai Producers Encouraged to Tap into Japan's Cat-Food Market
The Hiroshima office of the Thai Department of International Trade Promotion advised Thai producers to export cat food to Japan, citing a pet-humanisation trend. Japanese households now have more pets than children, with 9.07 million households owning cats. Last year, Japan became the second largest market for Thai pet food exports, valued at three hundred thirty million dollars.
The Hiroshima office of the Thai Department of International Trade Promotion (DITP) has advised Thai producers to focus on exporting cat food to Japan.
Phannee Suwanpinton, head of the DITP Hiroshima office, highlighted that Japanese society is experiencing a pet-humanisation trend, with an increasing number of individuals viewing themselves as 'pet parents'.
Last year, statistics revealed that there are more Japanese households with cats or dogs than those with children under 15 years old.
Notably, cats have become the most popular pets in Japan since overtaking dogs in 2014, and last year there were 9.07 million households with pet cats, representing 8.69% of Japanese households.
Spending on pet dogs decreased recently while spending on pet cats increased to 1.50 million yen last year.
In 2022, Thailand ranked sixth among global pet food exporters, with exports valued at $2.803 billion, but this figure fell to $2.464 billion last year.
Japan emerged as the second largest market for Thai pet food exports, behind the U.S., with an export value of $330 million last year.