Thai Times

Covering the Thai Renaissance
Thursday, Aug 13, 2026
Thai Times

Thailand’s 2026 Advertising Market Set to Stay Flat as Brands Shift Spending to Digital Commerce

Media Intelligence Group expects Thailand’s advertising expenditure to remain around 86.2 billion baht in 2026 as brands redirect spending from traditional media toward digital commerce, with artificial intelligence search tools and digital creators increasingly shaping how consumers assess products and decide what to buy.
Newsletter
Related Articles

China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express

The July launch links credit-card spending and rewards to Kimi memberships and AI computing benefits, although some claims about conversational banking functions go beyond what ...

Honda Thailand Launches 619,000-Baht Hybrid as Japanese Automakers Face Chinese EV Competition

Honda Automobile Thailand has introduced a new entry-level hybrid priced at 619,000 baht as part of its 2026 lineup, using aggressive pricing to defend its position in Thailand’...

Thailand Ends 1,500-Baht Import Tax Exemption as Social Security Wage Ceiling Rises

Thailand has abolished the value-added tax exemption for imported e-commerce goods priced below 1,500 baht, requiring tax collection from the first baht to protect domestic reta...

Royal Cliff Hotels Group in Pattaya Wins Thailand Green Tourism Award

The Department of Tourism has awarded Royal Cliff Hotels Group in Pattaya the Ultimate Thailand Green Tourism Showcase Award for sustainability innovation, highlighting efforts ...

Thailand Arrests 13 Foreign Nationals in Hua Hin Property Nominee Crackdown

Thai authorities have arrested thirteen foreign nationals in Hua Hin in a coordinated operation targeting illegal property-nominee arrangements, as enforcement agencies step up ...

Thailand Reviews Excise Tax Structure to Protect Domestic Manufacturers

Thailand’s Excise Department has begun a broad review of the national excise tax system to promote fairer competition for domestic manufacturers and address pricing advantages e...

Thailand Raises Rail and Port Infrastructure Budgets to Strengthen Flood Protection

The State Railway of Thailand has increased infrastructure investment budgets to incorporate stronger flood-mitigation measures into planned rail and port projects, with the cha...

Bangkok Luxury Condominiums Hold Up Despite Broader Property Market Slowdown

Premium condominium developers in Bangkok are reporting continued demand and relatively stable prices, supported by interest from high-net-worth investors and international buye...

Thailand Digital Sector Gains Confidence as Corporate AI Demand Surges

Business sentiment in Thailand’s digital and technology sectors has strengthened as domestic companies increase spending on artificial intelligence integration, even as business...

Thai Government Pension Fund Shifts Investments Toward AI Growth and Thai Equities

Thailand’s Government Pension Fund has adjusted its investment portfolio to support artificial intelligence expansion and position itself for a projected recovery in Thai equiti...

Thailand Prepares Rooftop Solar Subsidies as Clean Energy Investment Gains Momentum

Thailand’s Finance Ministry is preparing household subsidies for rooftop solar installations as part of an effort to reduce fossil-fuel imports, support domestic installation ne...
Playlist Hide
0:00
0:00
Open
0:00
0:00
Close
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
Thailand’s 2026 Advertising Market Set to Stay Flat as Brands Shift Spending to Digital Commerce
Honda Thailand Launches 619,000-Baht Hybrid as Japanese Automakers Face Chinese EV Competition
Thailand Ends 1,500-Baht Import Tax Exemption as Social Security Wage Ceiling Rises
Royal Cliff Hotels Group in Pattaya Wins Thailand Green Tourism Award
Thailand Arrests 13 Foreign Nationals in Hua Hin Property Nominee Crackdown
Thailand Reviews Excise Tax Structure to Protect Domestic Manufacturers
Thailand Raises Rail and Port Infrastructure Budgets to Strengthen Flood Protection
Bangkok Luxury Condominiums Hold Up Despite Broader Property Market Slowdown
Thailand Digital Sector Gains Confidence as Corporate AI Demand Surges
Thai Government Pension Fund Shifts Investments Toward AI Growth and Thai Equities
Thailand Prepares Rooftop Solar Subsidies as Clean Energy Investment Gains Momentum
Thai Airways to Resume Direct Bangkok-Xiamen Flights in October
Thailand’s Prime Minister Pledges Tougher Gun Laws After Nonthaburi School Shooting
Thailand Plans 50 Billion to 60 Billion Baht Rooftop Solar Subsidy Programme
Thailand Approves 750 Billion Baht in Data Center Projects as Government Tightens Investment Screening
Taiwan Extends Visa Exemption for Thai Tourists as Bangkok Airport Enforces Dining Price Controls
Thailand Advances Tech and Sustainability Goals with First Lunar Payload, AI Leadership, and Carbon Capture Pilot
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Rent-to-Own Housing Schemes Gain Attention Among Younger Thai Buyers Facing High Property Prices
Mekong River Commission Issues Flood Warnings for Thailand’s Northeastern Border Provinces
Thai Authorities Examine Foreign Business Networks Under Bangkok’s ‘Huai Khwang Model’
Thailand Moves to Tighten Firearm Controls Under Proposed Firearms Act Revisions
Thailand Marks Queen Sirikit’s Birthday Anniversary With Royal Ceremonies at the Grand Palace
Thailand’s Stock Market Shows Resilience as Corporate Earnings Hold Up Amid Regional Volatility
Thai Airways to Resume Direct Bangkok-Xiamen Flights in October
Thailand Extends Investment Incentives Through 2027 to Support Advanced Manufacturing and Green Technology
Thailand to Accelerate State Enterprise Investment in Transport, Energy and Digital Infrastructure
Thai Private Sector Raises 2026 Growth and Export Forecasts on Artificial Intelligence Demand
Thailand Fast-Tracks More Than Seven Billion Dollars in Strategic Digital and Technology Investments
Thai University Unveils Low-Cost CAR-T Therapy Achieving 90 Percent Cancer Remission
Bangkok Bank and Business Leaders Push Deeper Thailand-Vietnam Trade and Investment Links
PTT Global Chemical Targets More Specialty Chemicals as Second-Quarter EBITDA Reaches 26.9 Billion Baht
Central Retail Acquires 30 MaxValu Stores to Expand Thailand Supermarket Footprint
Thailand Opens Nationwide Corruption Probe After More Than 300 Million Baht in Sisaket Irregularities
Thailand Tightens Nationwide Security Measures With Weapon Checkpoints and Special Task Forces
Thailand Launches 4.4 Billion Baht Village Fund Initiative to Boost Household Liquidity and Local Spending
Thailand and Indonesia Set $20 Billion Trade Target Under New Strategic Partnership Roadmap
Thailand Capital Markets Group Raises Year-End SET Index Target to 1,700 Points
Thailand Approves 1.4 Trillion Baht of Investment Applications in First Half, Led by Digital and Electronics
Thailand Draws Record Foreign Investment Interest as Stock Market Turnover Surges
Thailand Launches Tech Forces Program to Train 25,000 Soldiers in Digital Skills
Thailand and Myanmar Plan New Trade Talks to Reduce Border Barriers
Thailand Expands Direct Flights From Indonesia to Boost Tourism in 2026
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Thailand’s Regional Cultural Festivals Drive Strong Tourism and Local Economic Activity
Thailand Draws More Than One Trillion Baht in Foreign Investment Applications as AI Data Centers Expand
Thailand Launches Nationwide School Security and Student Mental Health Overhaul After Debsirin Nonthaburi Shooting
Thailand Expands Digital Healthcare Infrastructure With AI Diagnostics and Patient Management Systems
Major Airlines Add Direct Flights to Bangkok and Phuket as International Travel Demand Strengthens
×