Thai Times

Covering the Thai Renaissance
Tuesday, May 19, 2026

ICONSIAM Emerges as a Global Icon in New Year Celebrations

ICONSIAM Emerges as a Global Icon in New Year Celebrations

Over a million attendees and widespread global views spotlight Thailand’s cultural prowess and bolster economic growth.
ICONSIAM, the monumental development along Thailand’s Chao Phraya River, co-created by Siam Piwat Group, Charoen Pokphand Group, and Magnolia Quality Development Corporation, has announced a landmark achievement with its 'Amazing Thailand Countdown 2025'.

The event, marking a high point in global New Year celebrations, attracted more than a million visitors over three days and amassed over 100 million views from viewers worldwide.

Capitalizing on its strategic location and cultural vibrance, the countdown event is a significant boon for Thailand’s tourism, surpassing the country’s target of 35 million visitors for the year and injecting over 62 billion baht into the national economy.

The elevated tourist influx considerably benefited riverside businesses where occupancy rates for hotels and restaurants along the river approached near total capacity, doubling river traffic during the festivities.

These developments underscore ICONSIAM’s growing influence in crafting world-class experiences and reinforcing Thailand’s position as a cultural and economic hub.

As Managing Director of ICONSIAM Co., Ltd., Mr. Supoj Chaiwatsirikul articulated the event’s far-reaching impact: "The grand countdown phenomenon celebrates the best of Thailand and the world, positioning the Amazing Thailand Countdown 2025 at ICONSIAM amongst the Top 5 countdown destinations globally." He emphasized the event's substantial contribution to tourist arrivals, surpassing previous records, which subsequently resulted in a significant economic uplift as reported by the Tourism Authority of Thailand (TAT).

Throughout the three days of celebration, ICONSIAM was a beacon of cultural unity and joy, hosting performances by Thai and international artists that captivated audiences with dazzling fireworks exhibitions.

Amplified globally through broadcasts on over 20 media platforms—ranging from CNN and BBC to live-streams—#AmazingThailandCountdown2025 trended as the primary discussion topic on X, formerly known as Twitter.

The synergy between public and private entities, including support from the Ministry of Tourism and Sports, Bangkok Metropolitan Administration, and prominent companies like True Corporation and KASIKORN BANK, was pivotal in facilitating the event’s upscale execution.

Such collaboration not only emphasized ICONSIAM’s commitment to economic revitalization but highlighted the nation’s holistic preparedness to host globally celebrated events.

Rooted in ICONSIAM’s strategic vision lies a dedication to fostering tourism through unique experiential offerings while aligning with national economic objectives.

Its role in uniting cultural heritage with cutting-edge hospitality has cemented ICONSIAM as a linchpin for vibrant economic activity and international engagement.

The overwhelming success of the Amazing Thailand Countdown 2025 has emblemized the realization of ICONSIAM’s mission—to position Thailand as a premier destination on the world stage while exuberantly displaying Thailand’s rich cultural tapestry and progressive innovation.
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