Thai Times

Covering the Thai Renaissance
Wednesday, May 06, 2026

James Jirayu Appointed Thailand's First Bed Ambassador as Lotus Mattress Innovates Sleep Experience

James Jirayu Appointed Thailand's First Bed Ambassador as Lotus Mattress Innovates Sleep Experience

Lotus Mattress aims to revolutionize the bedding industry by promoting quality sleep as essential for achieving personal dreams.
In a milestone event for Thailand's bedding industry, Lotus Mattress has appointed renowned actor James Jirayu Tangsrisuk as the country's inaugural Bed Ambassador.

This initiative reflects the brand's commitment to positioning quality sleep as a fundamental element for realizing one’s aspirations.

Lotus Mattress is transitioning beyond conventional bedding to embrace a lifestyle-oriented model, with a vision that seeks to make comfortable sleep accessible in a variety of environments, not solely confined to traditional bedrooms.

James Jirayu has been selected to represent this innovative philosophy, which underscores the belief that achieving quality sleep is crucial for the successful pursuit of dreams.

The company is promoting its LOTUS Sleep Experience, a concept designed to turn everyday locations into relaxing retreats.

Their product range includes mattresses specifically crafted to enhance various facets of daily life, reinforcing the brand's slogan: "every dream begins with a good night's sleep."

Customers may explore the LOTUS Cloud Sensation through several avenues, including the official website and various social media channels, or by visiting LOTUS SLEEP STUDIO locations situated within major department stores across Thailand.

Flagship stores are positioned in areas such as Praditmanutham, Ekamai Soi 4, Rajathewi, Bangna, and Paradise Park.

Additionally, products are available at retail partners, including Central, Robinson, HomePro, and other prominent retailers nationwide.

For customer inquiries, business hours are from 09:00 to 18:00, and contact information is provided for a dedicated hotline, LINE official, and email support.

In a related development in the tourism sector, Phuket hoteliers are adapting to the government's anticipated reduction of visa-free stays from 60 days to 30 days for various countries.

Operators have indicated that this change is unlikely to severely impact hotel occupancy, as data suggests that the average length of stay for European visitors is around two weeks.

Suksit Suvunditkul, president of the southern chapter of the Thai Hotels Association (THA), highlighted that tourists seeking extended stays typically prefer condominium rentals over hotels.

He noted that while hotels may not feel significant effects from the reduction, the adjustment could influence those in the condominium market more directly.

The adjustment to visa durations is part of the Ministry of Tourism and Sports’ strategy to address abuses of the visa system by individuals involved in illegal business practices.

Prior to the implementation of the extended 60-day scheme, fewer long-stay visitors opted for tourist visas, often facilitating longer stays through alternative means.

Thanet Tantipiriyakit, president of the Phuket Tourist Association, expressed support for the proposed reduction in the visa-free period, indicating that there are sufficient alternative visa options for tourists desiring longer stays.

He noted that, based on data from the Immigration Bureau, the number of foreigners seeking visa extensions in Phuket remains stable at approximately 10,000 applications per month.

As part of broader efforts to monitor foreign visitors, the government is set to launch the digital TM6 arrival form, which is expected to enhance tourist screening.

This online form will be compulsory for all foreign arrivals starting May 1. Thanet reiterated the importance of integrating the TM6 with other data systems to improve the accuracy of tourist information and curb illegal activities.

Siripakorn Cheawsamoot, deputy governor for Europe, Africa, the Middle East, and the Americas at the Tourism Authority of Thailand, noted the significant number of tourists who utilized the previous visa-free arrangement and acknowledged the potential implications of the change for these visitors.
Newsletter

Related Articles

0:00
0:00
Close
The Met Gala Meets the Age of Billionaire Backlash
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
CATL Unveils Revolutionary EV Battery Tech: 1000 km Range and 7-Minute Charging Ahead of Beijing Auto Show
Crypto Scammers Capitalize on Maritime Chaos Near the Strait of Hormuz: A Rising Threat to Shipping Companies
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Travel on all public transport in the Australian state of Victoria will be free in May and then half price for the remainder of this year as the government ramps up help for consumers battling high fuel costs
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
Thailand Arrests Fugitive Gang Leader Sahil Chauhan, Moves Toward Deportation to India
PM Anutin Concludes Policy Debate with Pledge to Strengthen Thailand’s Security and Stability
Regional Tourists Flock to Thailand for Songkran 2026 as Festival Draws Global Attention
Energy Price Surge Weighs on Thailand’s Songkran Travel Momentum
Thailand Targets High-Value Tourism Growth in Strategic Industry Reset
Thailand Signals Cautious Approach to Joint Border Talks with Cambodia
Thailand Intensifies Crackdown with New Asset Seizures in Expanding Scam Investigation
Rising Oil Prices Test Thailand’s Economy as Government Moves to Safeguard Growth
Autel Unveils Ultra-Fast EV Charging Technology in Thailand with High-Current Innovation
Thailand Moves to Shield Economy with Targeted Support as Oil Prices Rise
Thailand Advances Comprehensive 10-Point Human Rights Agenda Under New Government
Bangkok Leads Grand Songkran 2026 Celebrations with Expansive Cultural and Water Festivals
Thailand Addresses Allegations Involving Security Agency in Incident Targeting Muslim Lawmaker
Thailand Launches Strategic Review of Visa-Free Entry Policy to Strengthen Tourism and Security
Thailand Seizes $260 Million in Assets in Major Crackdown on Alleged Scam Networks
Microsoft Expands Global AI Strategy with New Investments in South Korea and Thailand
Thailand and Washington Guard Deepen Cooperation to Strengthen Port Emergency Response Capabilities
Chinese Electric Vehicles Accelerate Transformation of Thailand’s Automotive Market
Thailand Upholds Legal Process as Journalists Face Lawsuit Over Reporting on Ministerial Case
Thailand’s Atthaya Thitikul Secures Landmark Victory at Home LPGA Tournament
Rising National Pride Seen Driving Surge in Volunteer Participation Across Thailand
Thailand Bond Market Faces Further Pressure as Inflation Outlook Drives Investor Caution
Thailand’s OR Unveils Five-Year Strategy to Expand Beyond Fuel Amid Accelerating EV Transition
Thailand PM Encourages Remote Work as Energy Pressures Linked to Iran Disrupt Supplies
Thailand Considers Tourist Insurance Scheme to Address Rising Unpaid Medical Bills
Huawei Cloud Launches AI MaaS Platform in Thailand to Accelerate Digital Transformation
KFC Thailand Transforms Songkran Challenge Into Viral Marketing Event With Landmark Takeover
Thailand Positioned as Premier Gateway for Multi-Country Travel Across Southeast Asia
Thailand Advances Rooftop Solar Growth With New Legal Framework and Incentives
Uno Strengthens Global Network Through New Partnerships With Thai Institutions
Massive Cross-Border Scam Compound Exposed Near Thailand-Cambodia Frontier
Thailand Enforces Tough Anti-Vaping Laws as Tourists Face Fines and Possible Jail Terms
U Power Expands Battery-Swapping Truck Plans in Thailand and Eyes Hong Kong Taxi Rollout
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Thailand’s New Coalition Government Sworn In, Marking Start of Unified Leadership Phase
×