In a milestone event for Thailand's bedding industry, Lotus Mattress has appointed renowned actor James Jirayu Tangsrisuk as the country's inaugural Bed Ambassador.

This initiative reflects the brand's commitment to positioning quality sleep as a fundamental element for realizing one’s aspirations.

Lotus Mattress is transitioning beyond conventional bedding to embrace a lifestyle-oriented model, with a vision that seeks to make comfortable sleep accessible in a variety of environments, not solely confined to traditional bedrooms.

James Jirayu has been selected to represent this innovative philosophy, which underscores the belief that achieving quality sleep is crucial for the successful pursuit of dreams.

The company is promoting its LOTUS Sleep Experience, a concept designed to turn everyday locations into relaxing retreats.

Their product range includes mattresses specifically crafted to enhance various facets of daily life, reinforcing the brand's slogan: "every dream begins with a good night's sleep."

Customers may explore the LOTUS Cloud Sensation through several avenues, including the official website and various social media channels, or by visiting LOTUS SLEEP STUDIO locations situated within major department stores across Thailand.

Flagship stores are positioned in areas such as Praditmanutham, Ekamai Soi 4, Rajathewi, Bangna, and Paradise Park.

Additionally, products are available at retail partners, including Central, Robinson, HomePro, and other prominent retailers nationwide.

For customer inquiries, business hours are from 09:00 to 18:00, and contact information is provided for a dedicated hotline, LINE official, and email support.

In a related development in the tourism sector, Phuket hoteliers are adapting to the government's anticipated reduction of visa-free stays from 60 days to 30 days for various countries.

Operators have indicated that this change is unlikely to severely impact hotel occupancy, as data suggests that the average length of stay for European visitors is around two weeks.

Suksit Suvunditkul, president of the southern chapter of the Thai Hotels Association (THA), highlighted that tourists seeking extended stays typically prefer condominium rentals over hotels.

He noted that while hotels may not feel significant effects from the reduction, the adjustment could influence those in the condominium market more directly.

The adjustment to visa durations is part of the Ministry of Tourism and Sports’ strategy to address abuses of the visa system by individuals involved in illegal business practices.

Prior to the implementation of the extended 60-day scheme, fewer long-stay visitors opted for tourist visas, often facilitating longer stays through alternative means.

Thanet Tantipiriyakit, president of the Phuket Tourist Association, expressed support for the proposed reduction in the visa-free period, indicating that there are sufficient alternative visa options for tourists desiring longer stays.

He noted that, based on data from the Immigration Bureau, the number of foreigners seeking visa extensions in Phuket remains stable at approximately 10,000 applications per month.

As part of broader efforts to monitor foreign visitors, the government is set to launch the digital TM6 arrival form, which is expected to enhance tourist screening.

This online form will be compulsory for all foreign arrivals starting May 1. Thanet reiterated the importance of integrating the TM6 with other data systems to improve the accuracy of tourist information and curb illegal activities.

Siripakorn Cheawsamoot, deputy governor for Europe, Africa, the Middle East, and the Americas at the Tourism Authority of Thailand, noted the significant number of tourists who utilized the previous visa-free arrangement and acknowledged the potential implications of the change for these visitors.