Thai Times

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LG Thailand’s AI-driven Vision for 2024

LG Electronics Thailand plans to leverage AI for 'Innovations for a Better Life' in 2024, focusing on 'Affectionate Intelligence' to connect devices via the LG ThinQ app. A new subscription system and expansion into new business segments are also planned. The company has moved to a new office designed to enhance work-life balance.
At a media briefing, Sunghan Jung, President of LG Electronics (Thailand), outlined the company's 2024 plan to leverage AI technology for 'Innovations for a Better Life.' LG aims to capitalize on its extensive customer data from over 700 million products in use worldwide to create tailored products and services.

The initiative, 'Affectionate Intelligence,' includes an AI solution connecting all LG devices through the LG ThinQ app.

The company will also introduce a subscription system for products like air purifiers, washing machines, and refrigerators.

Additionally, LG is expanding into B2B and D2C segments.

LG Thailand also moved to a new office at the One Bangkok Building, designed to enhance work-life balance and employee well-being.

Statista projects Thailand's consumer electronics market to generate around one dollar 5.83 billion in 2023, with a decline until 2029.
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