Thai SMEs Urged to Embrace Mobile and Social Commerce
Department of Industrial Promotion highlights the importance of adapting to e-commerce trends as the ASEAN market expands.
The Department of Industrial Promotion (DIPROM) has called on small and medium-sized enterprises (SMEs) in Thailand to prioritize the development of their businesses in mobile and social commerce, which are poised to generate substantial value in the ASEAN marketplace.
Recent analyses indicate that e-commerce in the ASEAN region is experiencing robust growth, projected at an annual rate of 22%.
This rapid expansion is anticipated to elevate the market's total value to over US$230 billion by the year 2026.
In response to this trend, DIPROM is advocating for Thai SMEs to leverage mobile commerce by creating user-friendly applications.
The department has emphasized the necessity for these apps to feature clean and visually appealing interfaces, which are integral to user engagement and satisfaction.
Optimizing these applications for smaller screens is also critical, along with ensuring that they load quickly to align with consumer expectations in an increasingly digital shopping environment.
The push for mobile and social commerce reflects a broader shift in consumer behavior across the region, where mobile devices are becoming the primary means of accessing e-commerce platforms.
By addressing these trends, Thai SMEs are encouraged to enhance their competitiveness and tap into the growing digital economy within ASEAN.
Recent analyses indicate that e-commerce in the ASEAN region is experiencing robust growth, projected at an annual rate of 22%.
This rapid expansion is anticipated to elevate the market's total value to over US$230 billion by the year 2026.
In response to this trend, DIPROM is advocating for Thai SMEs to leverage mobile commerce by creating user-friendly applications.
The department has emphasized the necessity for these apps to feature clean and visually appealing interfaces, which are integral to user engagement and satisfaction.
Optimizing these applications for smaller screens is also critical, along with ensuring that they load quickly to align with consumer expectations in an increasingly digital shopping environment.
The push for mobile and social commerce reflects a broader shift in consumer behavior across the region, where mobile devices are becoming the primary means of accessing e-commerce platforms.
By addressing these trends, Thai SMEs are encouraged to enhance their competitiveness and tap into the growing digital economy within ASEAN.
