Thailand Launches 'Wellness on a Plate' Campaign
The Tourism Authority of Thailand has launched the 'Wellness on a Plate' campaign to highlight Thai gastronomy and its health benefits. Tourists can explore six wellness-themed concepts, such as 'Taste of Wellness' and 'Eat Well, Live Well'. This initiative aims to offer meaningful travel experiences and showcases Thailand's cultural heritage through its cuisine.
The Tourism Authority of Thailand (TAT) has introduced the 'Wellness on a Plate' campaign to highlight Thailand's diverse gastronomy and its health benefits.
TAT governor Thapanee Kiatphaibool emphasized that Thai cuisine reflects the country's rich cultural heritage.
The campaign aligns with the 'Ignite the Spirit of Thailand' initiative, aiming to create meaningful travel experiences.
Tourists can explore wellness-themed routes, focusing on six concepts: 'Taste of Wellness', 'Thai Botanical Delights', 'Eat Well, Live Well', 'Thai Superfood Wellness', 'Fresh from Farm to Table', and 'Future of Thai Food'.
TAT collaborates with destination management companies, including TEATA, to offer ten specialized travel routes.
TAT governor Thapanee Kiatphaibool emphasized that Thai cuisine reflects the country's rich cultural heritage.
The campaign aligns with the 'Ignite the Spirit of Thailand' initiative, aiming to create meaningful travel experiences.
Tourists can explore wellness-themed routes, focusing on six concepts: 'Taste of Wellness', 'Thai Botanical Delights', 'Eat Well, Live Well', 'Thai Superfood Wellness', 'Fresh from Farm to Table', and 'Future of Thai Food'.
TAT collaborates with destination management companies, including TEATA, to offer ten specialized travel routes.
