Thai Times

Covering the Thai Renaissance

Thailand Leads in AI Adoption with High Workforce Engagement

Thai Workers Embrace Generative AI Across Industries
According to the 'Decoding Global Talent 2024: AI Edition' report by Jobsdb by SEEK, in partnership with BCG, The Network, and The Stepstone Group, Thailand is emerging as a leader in the adoption of Artificial Intelligence (AI).

The study indicates that 62% of Thai workers are already utilizing Generative AI in both their personal and professional lives.

This positions Thailand among the top nations globally in terms of AI adoption.

The report surveyed workers from 190 countries and underscores how AI is transforming work preferences, skill requirements, and hiring strategies.

Industries such as marketing, IT, and creative sectors in Thailand are at the forefront, employing AI to enhance innovation and efficiency.

While 83% of Thai workers are optimistic about AI's transformative potential on their jobs, concerns about job security remain, with 27% expressing apprehensions.

This highlights both the opportunities and challenges presented by AI in the evolving job market across Southeast Asia.
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