Thailand is experiencing a marked revival in its tourism sector as large numbers of Chinese visitors return, revitalising hotels, airlines and retail businesses across the country’s most popular destinations.

Tourism authorities report a sharp rise in arrivals from mainland China in recent months, with airports in Bangkok, Phuket and Chiang Mai handling significantly higher passenger volumes compared with the same period last year.

The renewed influx follows expanded flight capacity, eased travel formalities and targeted promotional campaigns aimed at restoring Thailand’s position as a top destination for Chinese holidaymakers.

Industry representatives describe the atmosphere as "buzzing," particularly in resort areas where tour groups, family travellers and independent visitors have returned in visible numbers.

Hotel occupancy rates have climbed, tour operators report fuller itineraries, and shopping districts popular with overseas tourists have seen a corresponding lift in foot traffic.

Chinese visitors historically represented one of Thailand’s largest inbound markets, contributing substantially to tourism revenues through spending on accommodation, dining, entertainment and luxury goods.

Analysts say the rebound is helping offset softer demand from some Western markets and providing fresh momentum to an industry that remains central to the national economy.

Airlines have responded by increasing frequencies on key routes linking major Chinese cities with Thailand, while travel agencies report strong forward bookings around peak holiday periods.

Authorities have also highlighted streamlined visa arrangements and enhanced airport processing as factors supporting the resurgence.

Economists caution that sustaining growth will depend on broader regional economic conditions and airline capacity, but note that the current trend signals renewed confidence among travellers.

For local businesses reliant on visitor spending, the return of Chinese tourists is widely viewed as a pivotal development in Thailand’s ongoing tourism recovery.