A relatively new variety of durian, known as Tupai King, is gaining popularity among buyers due to its unique flavor profile.

The fruit has a rich, creamy texture layered with deep bittersweet flavors, nutty undertones, and subtle fermented notes.

Farmer Chew Chee Wan discovered the unique durian 20 years ago in Penang's Sungai Ara neighborhood and immediately recognized its potential.

Despite initial hesitation from other farmers, Tupai King has become highly sought after due to its limited production and exceptional flavor.

The variety was officially registered with the Agriculture Department in 2021 under the name Tupai 226, with the cultivar code D214.

The 2025 durian season is expected to kick off in late May, with Tupai King anticipated to be a sensation once the fruits hit stalls from mid-June up till end-August.

Another orchard owner, Eric Yeap, believes Tupai King is poised to reign supreme this durian season, with current prices at around RM130 per kg, compared with RM80 for Musang King and RM90 for Black Thorn.

When exported to markets like Hong Kong, Tupai King can fetch up to RM250 per kg.

Each fruit weighs between 1.8kg and 2.5kg, with some reaching up to 3.4kg.

However, the fruit's appeal may not be universal due to its rugged, weathered husk and pronounced bitterness.

This season has been challenging for many durian farmers due to erratic weather, with a 30% to 40% drop in yield expected compared with last year.