Dida Secures Top Digital Accolades at TDM Travel Trade Excellence Awards 2025 – Thailand
Company wins Digital Media Initiative of the Year and Social Media Campaign of the Year for LinkedIn and Xiaohongshu strategies
Dida has been recognised at the TDM Travel Trade Excellence Awards 2025 – Thailand for its outstanding digital-media achievements.
The company received the awards for Digital Media Initiative of the Year and Social Media Campaign of the Year, highlighting its strategic lift in brand visibility for the travel sector.
With its LinkedIn campaign, Dida positioned itself as a leading global B2B travel brand.
In the past year the firm posted an engagement rate of 11.8%—twenty-four point two percent higher than international peers—and logged more than 1.17 million impressions and over 10,860 engagements from nearly 19,000 unique visitors.
The company surpassed its full-year follower-growth target of fifty percent in July 2025 and now expects growth to exceed ninety percent by year-end.
On the influencer and Chinese-platform front, Dida collaborated with Xiaohongshu (Red Note) to amplify its hotel-group partner ONYX, moving the brand beyond its Amari legacy.
Running a three-month campaign that combined user-generated and brand-generated content plus keyword optimisation and footage of travel-scenarios, it achieved a 250% increase in quarterly brand-search volume and generated a surge in travel-agency client inquiries—a two-and-a-half-times rise versus the previous quarter.
At the awards ceremony in Bangkok, held on 16 October 2025, industry leaders gathered to celebrate excellence in travel-technology, online platforms and marketing innovation.
Dida’s twin awards signal its growing influence in the digital travel-martech space and underscore Thailand’s status as a hub for travel-brand innovation.
The company received the awards for Digital Media Initiative of the Year and Social Media Campaign of the Year, highlighting its strategic lift in brand visibility for the travel sector.
With its LinkedIn campaign, Dida positioned itself as a leading global B2B travel brand.
In the past year the firm posted an engagement rate of 11.8%—twenty-four point two percent higher than international peers—and logged more than 1.17 million impressions and over 10,860 engagements from nearly 19,000 unique visitors.
The company surpassed its full-year follower-growth target of fifty percent in July 2025 and now expects growth to exceed ninety percent by year-end.
On the influencer and Chinese-platform front, Dida collaborated with Xiaohongshu (Red Note) to amplify its hotel-group partner ONYX, moving the brand beyond its Amari legacy.
Running a three-month campaign that combined user-generated and brand-generated content plus keyword optimisation and footage of travel-scenarios, it achieved a 250% increase in quarterly brand-search volume and generated a surge in travel-agency client inquiries—a two-and-a-half-times rise versus the previous quarter.
At the awards ceremony in Bangkok, held on 16 October 2025, industry leaders gathered to celebrate excellence in travel-technology, online platforms and marketing innovation.
Dida’s twin awards signal its growing influence in the digital travel-martech space and underscore Thailand’s status as a hub for travel-brand innovation.
