Kud Thai 2025: A Celebration of Contemporary Thai Culture at Emporium Department Store
THAI POP MARKET showcases a vibrant fusion of tradition and modernity through crafts, fashion, and culinary delights.
Bangkok, March 27, 2025 – The Emporium Department Store has launched a unique cultural initiative called "Kud Thai 2025: Only’s Thailand Best & Beyond" at the THAI POP MARKET.
This event aims to offer visitors a comprehensive experience of contemporary Thai culture, emphasizing the interplay between traditional craftsmanship and modern creativity.
Running from March 27 to April 20, 2025, the market features a range of exclusive products and experiences in collaboration with leading creative enterprises.
One of the highlights, the THAITHAI MARKET, is a multi-brand store showcasing the finest in Thai craftsmanship, offering local handicrafts, souvenirs, fashion, and lifestyle items.
These products reinterpret traditional Thai themes with a contemporary aesthetic, aligning with today's consumer needs.
In the fashion segment, emerging Thai brands are presented, including PACESHOES, which merges traditional shoe-making techniques with modern designs.
The brand is launching an exclusive collection of decorative shoe charms available solely at this event.
Additionally, ING ING AROUND THE SUN introduces handmade items crafted by the Moken tribe from Phang Nga, while SUCHAI CRAFT offers modern aluminum tableware featuring Thai patterns.
Lifestyle labels like The Only Market unveil limited-edition Sukhumvit-themed T-shirts, and DAROON integrates traditional Thai art into modern apparel.
The THAI SOUVENIR & DESIGNED GIFT zone invites shoppers to explore contemporary Thai-designed keepsakes, such as the Holen herbal inhalers inspired by the Ramakien epic, alongside DIY opportunities through the ELEPHANT PARADE, which allows attendees to paint their own elephant sculptures.
Culinary experiences feature prominently, showcasing innovations in Thai cuisine.
Guests can sample Ramphai Thai Desserts’ Golden Roll Baa Bin, a new creation combining crispy rolls with coconut pancakes, along with event-exclusive flavors such as cashew nut and spicy chicken floss.
The THAI BAR & MUSIC section offers a sensory immersion into Thailand's rich culinary heritage, presenting creative fusion smoothies from local fruits and traditional flavors, all while accompanied by curated contemporary Thai music.
Interactive workshops conducted by notable Thai artisans will be available every weekend, covering traditional crafts like umbrella painting and candlemaking.
Live performances will include a blend of Thai and electronic music, providing an engaging cultural experience.
As part of a promotional effort, attendees spending 8,000 THB or more receive a limited-edition DIY handbag, customizable in color and design.
The THAI POP MARKET, located in the Fashion Hall and EM WALK on the first floor of the Emporium Department Store, offers a fresh perspective on Thai artistry, merging tradition with contemporary aesthetics in a celebration of the country's cultural richness.