Thailand's Local Food Industry Booms Post-Pandemic
During the pandemic, Thailand's luxury food scene shifted towards local products due to border closures and supply chain disruptions. Businesses like Vivin, initially dependent on imported goods, lost most of their revenue. They adapted by focusing on local production, benefiting from a rise in consumer interest for locally sourced luxury items.
Since the pandemic, Thailand has seen a significant shift in consumer preferences toward local luxury food products, benefiting businesses like Vivin.
In 2020, Nicolas Vivin and Samantha Proyrungtong operated a wholesale business in Bangkok, focusing on imported goods for high-end restaurants.
However, pandemic-related border closures and lockdowns disrupted their supply chain, cutting 90% of their business.
This prompted a pivot to local production, aligning with consumer interest in locally sourced items.
Today, Thai businesses are thriving with offerings like local caviar and chocolates, supported by this shift in consumer behavior.
In 2020, Nicolas Vivin and Samantha Proyrungtong operated a wholesale business in Bangkok, focusing on imported goods for high-end restaurants.
However, pandemic-related border closures and lockdowns disrupted their supply chain, cutting 90% of their business.
This prompted a pivot to local production, aligning with consumer interest in locally sourced items.
Today, Thai businesses are thriving with offerings like local caviar and chocolates, supported by this shift in consumer behavior.
