Buriram, Thailand, experienced a remarkable 45% increase in accommodation searches during October's motorcycle racing event, based on data from the first month following ticket releases.

This surge in interest was largely driven by travelers from the United Kingdom, followed by Australia, the Netherlands, Singapore, and Switzerland.

The event's global appeal was highlighted by the diverse range of international searches.

Andrew Smith, Senior Vice President, Supply at Agoda, noted the significance of a lesser-known city like Buriram attracting worldwide attention, even amidst Thailand's renowned tourist destinations like Bangkok and Phuket.

The Buriram motorcycle race is part of a world-class series with stops across Asia, including Indonesia, Malaysia, and Japan.

As the race gains popularity, there are discussions about Thailand potentially hosting the season opener in 2025, marking a first in over 25 years for Southeast Asia.

Agoda, with its extensive selection of properties, flights, and activities, offers great deals for travelers heading to the Buriram event.