The most ordered items through GrabFood were som tum poo pla ra and coffee, reaching over 4.4 and 4.6 million orders respectively.

Chantsuda Thananitayaudom, the senior marketing director, indicated that consumers are blending digital spending with their physical activities more fluently. Grab is responding by innovating its service offerings.

New features include 'dine-in' options, facilitating restaurant discovery, reviews, and special offers. The self pick-up feature has also grown, especially among office workers.

The report includes feedback from Grab users across six nations, with omni-commerce emergent as a key trend in Thailand. The usage of new 'self pick-up' and 'dine-in' options skyrocketed by over 23 times in early 2023 compared to early 2021, and self pick-up orders grew 140% from the end of 2022 to mid-2023. Group ordering among office colleagues also rose, with a substantial increase in spending per order.

More users are choosing subscription packages, with GrabUnlimited members spending and using services significantly more than non-subscribers.