Line Man's new ride-hailing service, Line Man Ride, has experienced a 60% growth following its official approval from Thailand's Department of Land Transport in early 2024.

The service, which emphasizes affordability and safety, has outpaced the overall market.

Notably, its bike segment has surged by 390%, catering to users' demands for swift and convenient transport, particularly during rush hours.

Siwaphume Lertsansaran, a key figure at Line Man, stated the company's intent to expand to all major Thai cities within two years.

Utilizing a dynamic pricing strategy, Line Man Ride adjusts fares in real time based on demand, supply, and market conditions to maintain affordability.

Although the company primarily focuses on food delivery, the ride-hailing sector is expected to drive significant future growth.

Line Man is investing in brand-awareness campaigns to attract more riders and users.

According to Mordor Intelligence, Thailand's ride-hailing market is valued at US$2.26 billion and is forecasted to grow to $4.60 billion by 2029, with an annual growth rate of 9.38%.