PTT Reigns as Thailand’s Most Valuable Brand for the 4th Year
PTT retains its title as Thailand’s most valuable brand for the fourth consecutive year, with a brand value increase of 25%, reaching one dollar 8.3 billion. The telecom brand True Dtac makes a notable new entry at fourth place with a one dollar 2.3 billion value, driven by a significant telco merger and Thailand’s push towards digital transformation. Top ten brands in 2024 also include AIS, SCG, SCB, Central Retail, Ruang Khao, KBank, KTB, and Indorama Ventures.
PTT has retained its status as Thailand's most valuable brand for the fourth consecutive year, despite a slight dip in its brand strength rating from AAA to AAA-.
According to Brand Finance, PTT’s brand value saw a remarkable 25% increase, reaching one dollar 8.3 billion (302.72 billion baht).
Another significant highlight is the new entry of telecom brand True Dtac, which ranks fourth with a brand value of one dollar 2.3 billion (85.45 billion baht).
True Dtac’s strong entry is attributed to Thailand’s digital transformation and the largest telco merger in Southeast Asia by combined enterprise value.
The ranking of the top ten Thai brands in 2024 are as follows: PTT (302.72 billion baht), AIS (111.54 billion baht), SCG (91.85 billion baht), True Dtac (85.45 billion baht), SCB (73.83 billion baht), Central Retail (71.41 billion baht), Ruang Khao (70.02 billion baht), KBank (69.75 billion baht), KTB (60.77 billion baht), and Indorama Ventures (57.54 billion baht).
According to Brand Finance, PTT’s brand value saw a remarkable 25% increase, reaching one dollar 8.3 billion (302.72 billion baht).
Another significant highlight is the new entry of telecom brand True Dtac, which ranks fourth with a brand value of one dollar 2.3 billion (85.45 billion baht).
True Dtac’s strong entry is attributed to Thailand’s digital transformation and the largest telco merger in Southeast Asia by combined enterprise value.
The ranking of the top ten Thai brands in 2024 are as follows: PTT (302.72 billion baht), AIS (111.54 billion baht), SCG (91.85 billion baht), True Dtac (85.45 billion baht), SCB (73.83 billion baht), Central Retail (71.41 billion baht), Ruang Khao (70.02 billion baht), KBank (69.75 billion baht), KTB (60.77 billion baht), and Indorama Ventures (57.54 billion baht).
