Seamless Commerce Strategies: Key to Retail Success
A report from KPMG titled, 'NAVIGATING THE FUTURE OF SEAMLESS COMMERCE IN ASIA PACIFIC' explores how seamless commerce strategies are being adopted by businesses and consumers in the region. Anson Bailey of KPMG explains that an integrated customer journey across digital and traditional platforms is now a baseline expectation. The report aims to identify opportunities and drive innovation in customer experience.
A recent report titled 'NAVIGATING THE FUTURE OF SEAMLESS COMMERCE IN ASIA PACIFIC: HOW RETAILERS ARE DRIVING CUSTOMER EXPERIENCE, FROM TECHNOLOGY TO SUSTAINABILITY' explores the adaptation of seamless commerce strategies by businesses and consumers in Asia Pacific.
Anson Bailey, KPMG Asia Pacific's Head of Consumer and Retail, emphasized that seamless retail—integrating the customer journey across various platforms and services—is now a basic expectation rather than a differentiator.
The report highlights the necessity of integrating social media, delivery innovations, apps, websites, automated messaging, and traditional stores to meet customer needs.
Bailey stated that implementing connected capabilities is crucial for market leadership.
The goal of the report is to identify opportunities and innovations to enhance customer experiences and journey maps in the retail industry.
Anson Bailey, KPMG Asia Pacific's Head of Consumer and Retail, emphasized that seamless retail—integrating the customer journey across various platforms and services—is now a basic expectation rather than a differentiator.
The report highlights the necessity of integrating social media, delivery innovations, apps, websites, automated messaging, and traditional stores to meet customer needs.
Bailey stated that implementing connected capabilities is crucial for market leadership.
The goal of the report is to identify opportunities and innovations to enhance customer experiences and journey maps in the retail industry.
