The strength of the Thai baht is playing a decisive role in shaping travel decisions to Thailand, with around nine in ten foreign visitors saying the currency’s value influences whether and how they plan their trips.

The findings underline how exchange-rate movements are increasingly central to travel planning as tourists weigh affordability alongside experience.

The survey indicates that a significant share of travellers view the strong baht as a major consideration when budgeting for accommodation, dining and activities, while others say it has a more moderate effect on overall spending plans.

Even so, Thailand continues to attract visitors drawn by its diverse offerings, cultural appeal and improved tourism infrastructure.

Industry observers note that the currency’s resilience reflects underlying economic stability and confidence, factors that also support Thailand’s long-term attractiveness as a destination.

Authorities and tourism operators are responding by emphasising value-added experiences, promotional campaigns and diversified travel products to maintain competitiveness despite currency pressures.

The findings come as Thailand positions its tourism sector for sustained growth, balancing exchange-rate realities with efforts to enhance quality, accessibility and visitor satisfaction across key markets.