Thai Domestic Tourism Rises 9% but Falls Short of Revenue Goal
Tourism in Thailand sees substantial growth in travellers but faces challenges in meeting economic targets
The Tourism Authority of Thailand (TAT) reported a growth in domestic tourism, with 148.02 million person-trips recorded for the first nine months of the year, marking an 8.98% increase year-on-year.
This influx has generated approximately 702.52 billion baht in revenue, reflecting a 12.63% increase compared to the previous year.
Nithee Seeprae, TAT's deputy governor for marketing communications, forecasts domestic tourism could exceed 200 million person-trips by the end of the year, potentially reaching 230 million, thanks to impending holidays such as Loy Krathong and New Year’s Day.
Despite this growth, the projected spending by domestic travellers is expected to fall short of the TAT's 1 trillion baht goal, likely netting between 950 billion to 970 billion baht due to cautious consumer spending amid economic concerns.
Factors affecting this include high living costs, energy price fluctuations, and competitive international travel options.
Popular destinations for domestic tourists include Bangkok (22.5 million trips, 127.8 billion baht), Chonburi (11 million trips, 74 billion baht), and Chiang Mai (5.5 million trips, 47 billion baht), among others.
This influx has generated approximately 702.52 billion baht in revenue, reflecting a 12.63% increase compared to the previous year.
Nithee Seeprae, TAT's deputy governor for marketing communications, forecasts domestic tourism could exceed 200 million person-trips by the end of the year, potentially reaching 230 million, thanks to impending holidays such as Loy Krathong and New Year’s Day.
Despite this growth, the projected spending by domestic travellers is expected to fall short of the TAT's 1 trillion baht goal, likely netting between 950 billion to 970 billion baht due to cautious consumer spending amid economic concerns.
Factors affecting this include high living costs, energy price fluctuations, and competitive international travel options.
Popular destinations for domestic tourists include Bangkok (22.5 million trips, 127.8 billion baht), Chonburi (11 million trips, 74 billion baht), and Chiang Mai (5.5 million trips, 47 billion baht), among others.
