The Tourism Authority of Thailand is launching a campaign inspired by the Thai horror film Tee-yod 2 to promote Uttaradit province. Starting in November, the initiative will highlight local culture, attractions, and lifestyles, supported by activities like environmental causes and school donations. This campaign also includes an immersive 'Ghost Radio' experience to explore Lab Lae district.
The Tourism Authority of Thailand (TAT) has initiated a tourism campaign modeled after the Thai horror film “Tee-yod 2”, aiming to highlight Uttaradit province’s attractions and culture.
Launching in November, the campaign underscores the creative prowess of Thai cinema as recognized internationally.
Nithi Siprae, TAT deputy governor, noted the campaign's focus on provincial spiritual beliefs depicted in the film, alongside promoting Uttaradit's culture and lifestyle.
Planned activities include environmental projects, school donations, and promotions of local cuisines and attractions.
Furthermore, the 'Ghost Radio' offers tourists an immersive experience of Lab Lae district’s mysteries.