Thai SMEs Partner with Amazon to Boost E-Commerce Exports to the US
Thai small and medium-sized enterprises are partnering with Amazon to enhance their e-commerce export capabilities. This collaboration, announced during the TOPTHAI Cross-Border e-Commerce Day 2024 event, aims to tap into the US market, which generated one dollar point one trillion in 2023. With support from the Department of International Trade Promotion and Amazon, Thai brands can now access educational resources and infrastructure to compete globally.
During the TOPTHAI Cross-Border e-Commerce Day 2024 event, it was announced that Thai small and medium-sized enterprises (SMEs) are collaborating with Amazon to enhance their capabilities in exporting to the US market.
The United States is a top e-commerce destination, generating US$1.1 trillion in 2023, with more than 65% of Thailand's micro, small, and medium-sized enterprises (MSMEs) targeting this market.
Phusit Ratanakul Sereroengrit, DITP Director-General, and Anand Palit, Head of Amazon Global Selling for Southeast Asia, emphasized the vital role of government-industry collaboration in boosting e-commerce export abilities.
As part of the collaboration, Amazon will join DITP’s roadshows across Thailand, educating local businesses about selling on its platform.
Amazon Global Selling (AGS) will support high-quality Thai brands through workshops on account management, product listing, shipping, and advertising.
TOPTHAI-supported brands like Tuff Sport and Wel-B have already seen success in the US market.
Furthermore, a recent study projects that Thai e-commerce exports will grow from 29.5 billion Baht to 313.8 billion Baht in five years, highlighting the importance of e-commerce for MSME exports.
Challenges such as high logistics costs, regulatory hurdles, and knowledge gaps remain, but public-private partnerships and improved logistics can mitigate these issues.
AGS aims to enable thousands of Thai sellers to compete globally, leveraging Amazon's tools and infrastructure to lower entry barriers.
The United States is a top e-commerce destination, generating US$1.1 trillion in 2023, with more than 65% of Thailand's micro, small, and medium-sized enterprises (MSMEs) targeting this market.
Phusit Ratanakul Sereroengrit, DITP Director-General, and Anand Palit, Head of Amazon Global Selling for Southeast Asia, emphasized the vital role of government-industry collaboration in boosting e-commerce export abilities.
As part of the collaboration, Amazon will join DITP’s roadshows across Thailand, educating local businesses about selling on its platform.
Amazon Global Selling (AGS) will support high-quality Thai brands through workshops on account management, product listing, shipping, and advertising.
TOPTHAI-supported brands like Tuff Sport and Wel-B have already seen success in the US market.
Furthermore, a recent study projects that Thai e-commerce exports will grow from 29.5 billion Baht to 313.8 billion Baht in five years, highlighting the importance of e-commerce for MSME exports.
Challenges such as high logistics costs, regulatory hurdles, and knowledge gaps remain, but public-private partnerships and improved logistics can mitigate these issues.
AGS aims to enable thousands of Thai sellers to compete globally, leveraging Amazon's tools and infrastructure to lower entry barriers.
