The Intersection of AI and Influencer Marketing
The Nation recently discussed with Tellscore, a premier platform automating influencer marketing, about adapting to AI's influence in the industry.
Tellscore, led by CEO Suvita Charanwong, integrates AI to refine campaigns and adjust to evolving digital trends. Even before the rise of generative AI, AI-powered virtual influencers had already gained prominence.
Now, creating virtual influencers is accessible to anyone with image upload capability, yielding an ideal, customizable online persona. Rather than fearing AI's transformative power, Tellscore has embraced it, according to Suvita, as a beneficial disruptor, despite the challenge it poses to the influencer landscape and the absence of clear precedents for successful integration by companies.
Leveraging AI and machine learning, Tellscore's tools have boosted marketing campaign performance by up to 30%. Their technology assists in selecting influencers, analyzing audience data, and automating tasks for improved efficiency. Suvita advises clients to utilize social media and influencers' channels together for more effective marketing strategies.
Suvita advises on the persistence of human influencers
As AI influencers proliferate, Suvita advises human influencers on maintaining relevancy, highlighting the irreplaceable natural charm and authenticity that human influencers possess.
However, she cautions that evolving AI may soon mirror human-like qualities, suggesting influencers strengthen fan engagement through offline events and establish a robust online presence beyond social media to maintain control and build credibility.
Tellscore is the ultimate influencer marketing nexus
Since its 2018 launch, Tellscore has been an award-winning influencer marketing platform in the Asia Pacific, connecting brands, agencies, and content creators. With services including full-scale agency support and a SaaS platform for a hands-on approach, Tellscore serves as a comprehensive network.
It connects over 80,000 influencers in Thailand, spanning various niches, and remains a cornerstone of digital marketing, harnessing social media influence to boost brand awareness and drive sales.
Now, creating virtual influencers is accessible to anyone with image upload capability, yielding an ideal, customizable online persona. Rather than fearing AI's transformative power, Tellscore has embraced it, according to Suvita, as a beneficial disruptor, despite the challenge it poses to the influencer landscape and the absence of clear precedents for successful integration by companies.
Leveraging AI and machine learning, Tellscore's tools have boosted marketing campaign performance by up to 30%. Their technology assists in selecting influencers, analyzing audience data, and automating tasks for improved efficiency. Suvita advises clients to utilize social media and influencers' channels together for more effective marketing strategies.
Suvita advises on the persistence of human influencers
As AI influencers proliferate, Suvita advises human influencers on maintaining relevancy, highlighting the irreplaceable natural charm and authenticity that human influencers possess.
However, she cautions that evolving AI may soon mirror human-like qualities, suggesting influencers strengthen fan engagement through offline events and establish a robust online presence beyond social media to maintain control and build credibility.
Tellscore is the ultimate influencer marketing nexus
Since its 2018 launch, Tellscore has been an award-winning influencer marketing platform in the Asia Pacific, connecting brands, agencies, and content creators. With services including full-scale agency support and a SaaS platform for a hands-on approach, Tellscore serves as a comprehensive network.
It connects over 80,000 influencers in Thailand, spanning various niches, and remains a cornerstone of digital marketing, harnessing social media influence to boost brand awareness and drive sales.
