In a significant development within Thailand's grocery e-commerce landscape, Makro PRO has been identified as the country's top platform, capturing a substantial 39.5% share of total grocery e-commerce sales for the year 2024. This recognition comes as a result of a surge in online orders, particularly from small business operators, showcasing a growing preference for digital retail solutions.

The report by Euromonitor International highlights Makro PRO's competitive edge over other players, including Lotus’s SMART App, which secured a 19.5% market share.

The overall grocery e-commerce sector in Thailand is valued at approximately 64 billion baht.

Makro PRO, launched in 2023 by CP AXTRA Public Company Limited, has rapidly established itself as a key player in the digital grocery retail market.

The platform has transformed the online wholesale industry, processing more than 20,000 transactions daily and providing retailers and small business owners with streamlined access to high-quality products.

A notable aspect of Makro PRO's success is its commitment to technological innovation.

The platform integrates Artificial Intelligence (AI) and Big Data to enhance logistics, predict customer demand, and streamline product distribution.

This advanced approach aligns with evolving consumer expectations, particularly in the wake of the COVID-19 pandemic, which accelerated the shift towards digital shopping platforms.

Additionally, Makro PRO features the 'Makro PRO Point' loyalty programme, aimed at boosting customer engagement and benefits.

CP AXTRA's focus on advancing its e-commerce capabilities and refining omnichannel strategies positions the company to maintain its leadership in Thailand's retail technology sector.

Overall, the rise of Makro PRO exemplifies a broader trend in Thailand's e-commerce landscape, whereby digital platforms are increasingly catering to the needs of small businesses and adapting to the changing dynamics of consumer behavior.