OCEAN LIFE Thailand Launches New Campaign Targeting Gen Y with Nont Tanont as Brand Ambassador
The initiative aims to promote health and self-love among younger generations through comprehensive insurance solutions.
OCEAN LIFE Thailand has officially appointed singer Nont Tanont as its new Brand Ambassador in a strategic move to engage the growing Gen Y demographic.
This campaign, called "Love Starts with You," seeks to emphasize the importance of self-care and health management amid the pressures faced by this generation in their personal and professional lives.
The Chief Executive Officer of OCEAN LIFE, Nussara (Asukul) Bunyatapornpit, highlighted the significant role that Gen Y plays in driving the national economy and social progress.
As members of this generation spread across various sectors—public, private, and as business owners—they are often seen as key supporters of their families.
By harnessing their potential, OCEAN LIFE aims to provide Gen Y with the tools and security needed for a stable and confident life, encapsulating the company's vision to make life insurance accessible and beneficial for all Thai citizens.
In alignment with this objective, OCEAN LIFE has set forth a market strategy specifically targeted at Gen Y by 2025. The company plans to develop insurance products and services that resonate with the lifestyle and needs of this demographic.
This includes recruiting life insurance consultants who understand the nuances of living in modern society, as well as organizing initiatives and activities that effectively meet Gen Y's needs.
The campaign introduces four key innovations aimed at fostering self-love and health awareness among Gen Y individuals: 1) tailored products focused on genuine understanding of their lifestyle; 2) raising awareness about the importance of self-care; 3) engaging Nont Tanont as a relatable figure who resonates with the generation; and 4) the launch of the song "Love Empowers Your Life," performed by Nont Tanont, which seeks to inspire acts of love.
Research indicates that many individuals in Gen Y experience significant stress and anxiety, often feeling the weight of expectations from both themselves and those around them.
Dubbed the "sandwich generation," they are expected to care for both older and younger family members.
The campaign's objective is to alleviate this burden by encouraging Gen Y to pursue their passions and enjoy life, while maintaining their health to support loved ones over the long term.
OCEAN LIFE is committed to understanding Gen Y's unique needs and addressing potential health risks that they may overlook.
The company's "HEALTHIVERSE SOLUTION" includes comprehensive health insurance plans, ensuring that this demographic can pursue life goals confidently.
Some notable offerings include:
1. The "Ocean Life Enjoy Health Extra" plan, which covers hospital expenses up to 5 million baht per incident, providing peace of mind on treatment costs in leading private hospitals.
2. The "Ocean Life Super CI 120" plan, offering coverage for up to 120 critical illnesses, including extensive options for advanced cancer care, which has a high incidence rate in Thailand.
3. An array of digital health services that facilitate health management from prevention to recovery, alongside user-friendly claims processes and wellness programs accessible via a mobile app.
With Nont Tanont at the forefront, OCEAN LIFE aims to leverage his popularity to advance awareness of the campaign’s messages.
He embodies the brand’s vision of promoting self-care and health management among Gen Y, encouraging audiences to take pride in themselves and their well-being.
The partnership is designed to resonate specifically with younger audiences, utilizing digital platforms to share their initiatives effectively.
As part of this initiative, Nont Tanont expressed thoughtful consideration in aligning with OCEAN LIFE, recognizing the brand’s commitment to social betterment through love and care, reflecting his own professional ethos in nurturing fan relationships.
The campaign’s music release, "Love Empowers Your Life," is crafted to inspire improvements in personal wellbeing and promote healthy relationships among family, friends, and fans alike.
OCEAN LIFE appears poised to expand its influence significantly within this key demographic, reinforcing its commitment to evolving with the needs of contemporary Thai society.
This campaign, called "Love Starts with You," seeks to emphasize the importance of self-care and health management amid the pressures faced by this generation in their personal and professional lives.
The Chief Executive Officer of OCEAN LIFE, Nussara (Asukul) Bunyatapornpit, highlighted the significant role that Gen Y plays in driving the national economy and social progress.
As members of this generation spread across various sectors—public, private, and as business owners—they are often seen as key supporters of their families.
By harnessing their potential, OCEAN LIFE aims to provide Gen Y with the tools and security needed for a stable and confident life, encapsulating the company's vision to make life insurance accessible and beneficial for all Thai citizens.
In alignment with this objective, OCEAN LIFE has set forth a market strategy specifically targeted at Gen Y by 2025. The company plans to develop insurance products and services that resonate with the lifestyle and needs of this demographic.
This includes recruiting life insurance consultants who understand the nuances of living in modern society, as well as organizing initiatives and activities that effectively meet Gen Y's needs.
The campaign introduces four key innovations aimed at fostering self-love and health awareness among Gen Y individuals: 1) tailored products focused on genuine understanding of their lifestyle; 2) raising awareness about the importance of self-care; 3) engaging Nont Tanont as a relatable figure who resonates with the generation; and 4) the launch of the song "Love Empowers Your Life," performed by Nont Tanont, which seeks to inspire acts of love.
Research indicates that many individuals in Gen Y experience significant stress and anxiety, often feeling the weight of expectations from both themselves and those around them.
Dubbed the "sandwich generation," they are expected to care for both older and younger family members.
The campaign's objective is to alleviate this burden by encouraging Gen Y to pursue their passions and enjoy life, while maintaining their health to support loved ones over the long term.
OCEAN LIFE is committed to understanding Gen Y's unique needs and addressing potential health risks that they may overlook.
The company's "HEALTHIVERSE SOLUTION" includes comprehensive health insurance plans, ensuring that this demographic can pursue life goals confidently.
Some notable offerings include:
1. The "Ocean Life Enjoy Health Extra" plan, which covers hospital expenses up to 5 million baht per incident, providing peace of mind on treatment costs in leading private hospitals.
2. The "Ocean Life Super CI 120" plan, offering coverage for up to 120 critical illnesses, including extensive options for advanced cancer care, which has a high incidence rate in Thailand.
3. An array of digital health services that facilitate health management from prevention to recovery, alongside user-friendly claims processes and wellness programs accessible via a mobile app.
With Nont Tanont at the forefront, OCEAN LIFE aims to leverage his popularity to advance awareness of the campaign’s messages.
He embodies the brand’s vision of promoting self-care and health management among Gen Y, encouraging audiences to take pride in themselves and their well-being.
The partnership is designed to resonate specifically with younger audiences, utilizing digital platforms to share their initiatives effectively.
As part of this initiative, Nont Tanont expressed thoughtful consideration in aligning with OCEAN LIFE, recognizing the brand’s commitment to social betterment through love and care, reflecting his own professional ethos in nurturing fan relationships.
The campaign’s music release, "Love Empowers Your Life," is crafted to inspire improvements in personal wellbeing and promote healthy relationships among family, friends, and fans alike.
OCEAN LIFE appears poised to expand its influence significantly within this key demographic, reinforcing its commitment to evolving with the needs of contemporary Thai society.
