Thai businesses are increasingly confronted with the necessity to adopt artificial intelligence (AI) to thrive in a global economy increasingly driven by technological advancements.

This point was highlighted at the recent seminar titled "AI REVOLUTION 2025: A NEW PARADIGM OF NEW WORLD ECONOMY" held in Bangkok.

Parith Rangsimanond, co-founder of Looloo Technology, stressed the urgency of AI integration, drawing comparisons with historical industrial revolutions that transformed economies.

While acknowledging the potential AI holds, Rangsimanond pointed out that Thailand's current adoption rate is notably low.

He emphasized the importance of moving beyond discussions to practical implementation, warning that businesses failing to adapt may face extinction.

He cited companies like Schneider Electric and Fujitsu, which have successfully incorporated AI, achieving significant reductions in costs and increases in productivity.

Ratanaphon Wongnapachant, CEO of Siam AI Corporation Ltd, echoed these sentiments, urging that Thailand must become an AI 'maker' rather than merely a user.

He advocated for the creation of a Thai Large Language Model (ThaiLLM) to maintain cultural sovereignty and data integrity against foreign manipulation.

Wongnapachant outlined crucial components for achieving AI sovereignty, including the establishment of an AI ecosystem and a workforce prepared for future demands.

The seminar also featured insights from leading experts, including Worawisut Pinyoyang, who introduced the concept of "VIBE MARKETING,” where AI enhances efficiency, allowing significant operational transformations.

He posited that AI could allow fewer employees to accomplish tasks previously requiring larger teams.

Pamornpol Jinachitra, CEO of AI Gen Co, Ltd, highlighted advancements in Natural Language Processing and Computer Vision that are revolutionizing customer data analysis and production processes.

Further discussions at the event addressed AI’s significant influence on the financial sector.

Pochara Arayakarnkul, CEO of Bluebik, noted the rapid adoption of AI in fintech, driven by generative AI advancements.

He described how AI is reshaping various aspects of financial services, from enhancing customer interactions to improving fraud detection mechanisms.

Thadpong Pongthawornkamol, managing director of Kasikorn Business Technology Group, reiterated the expansive potential of AI, emphasizing its accessibility to non-programmers and its critical role in securing financial transactions.

Dhanawat Suthampun, managing director of Microsoft Thailand, elaborated on AI's potential to redefine workplaces, enhance learning, and address global sustainability challenges.

He referenced findings indicating that over 75% of leading organizations are harnessing generative AI.

In parallel developments, Airports of Thailand (AOT) announced plans to leverage AI in streamlining passenger services and improving security measures.

The incorporation of automated check-in kiosks and biometric verification technologies is expected to reduce wait times and enhance the overall airport experience for travelers.

AOT aims to utilize AI to not only expedite identity checks but also to improve immigration processes by consolidating passenger data across multiple checkpoints.

The seminar underscored a broader consensus among industry leaders that AI stands not just as a technological enhancement but as a pivotal factor for future economic growth and operational efficiency.

As Thailand navigates the evolving landscape, the potential for a robust AI infrastructure may play a crucial role in positioning the nation as a regional leader in technological innovation.