A group of major international casino operators has signaled strong interest in Thailand’s proposed Entertainment Complex Project, as the country continues to draft a legal framework for integrated resort licenses. According to industry assessments, fifteen companies have either expressed interest or are likely to participate in future bidding.

Leading Contenders for Licenses

Six global operators have emerged as leading contenders. Galaxy Entertainment Group (GEG), Melco Resorts & Entertainment, and MGM Resorts (via MGM China) have already taken steps toward entry into the Thai market, including establishing offices in Bangkok. GEG described Thailand as one of the world’s top tourist destinations, while Melco's Chairman and CEO Lawrence Ho referred to the opportunity as “generational.” MGM’s CEO Bill Hornbuckle cited Thailand’s lower development and operating costs as a key factor behind its attractiveness.

Other strong candidates include Genting Group, with both Genting Singapore and Genting Malaysia reportedly evaluating the opportunity. Although both entities have shown interest, reports suggest only one may ultimately participate in the bidding process. Wynn Resorts has indicated a shift in capital allocation, slowing expansion in Las Vegas to prioritize potential investment in Thailand. CEO Craig Billings noted the company’s strategic interest in the market.

Hard Rock International has also confirmed a high level of interest, targeting both Bangkok and Phuket. Executive Ed Tracy stated that the company’s enthusiasm for the Thai market is “quite high.”

Las Vegas Sands: Interest with Caution

Las Vegas Sands has expressed strong interest but remains cautious. The company has a history of withdrawing from international integrated resort projects if regulatory conditions are deemed unfavorable. President and Chief Operating Officer Patrick Dumont highlighted Thailand’s tourism appeal, citing its culture, cuisine, and scenic beauty as major draws. However, participation will depend on the final terms of the regulatory framework.

Withdrawals from the Bidding Process

Several operators have withdrawn from consideration. Crown Resorts of Australia, Bally’s Corporation of the United States, and Peermont Global from South Africa have exited the process. Crown and Peermont cited a focus on domestic markets, while Bally’s pointed to limited familiarity with the Southeast Asian region.

Ongoing Legal Framework Development

The Thai government has not yet finalized its legal and regulatory framework for the integrated resort initiative. Nonetheless, the proposed development has already drawn significant attention from the global gaming industry. While the level of interest does not match the peak seen in Japan during 2018–2019, when over twenty operators expressed interest, analysts estimate that approximately six companies are likely to submit serious bids once the official process begins.