Thailand is actively pursuing policies to enhance its economic appeal and facilitate foreign investments.

Key among these efforts is a proposed financial business law aimed at attracting foreign funds and transforming Thailand into a financial hub.

Expected to be presented to the cabinet by early February, this law will establish a 'one-stop authority' to streamline investment logistics, as noted by Deputy Finance Minister Paopoom Rojanasakul.

The directive targets banking, payment services, securities, digital assets, and insurance sectors with both tax and non-tax incentives.

Parallelly, Thailand's border trade is poised for a significant upswing.

The University of the Thai Chamber of Commerce (UTCC) forecasts border trade value to exceed 1 trillion baht this year, a 6.9% increase from the previous year.

This optimism is backed by enhanced trade infrastructure and robust regional cooperation with countries like Malaysia, Laos, and southern China, which are projected to experience robust trade growth.

In the global trade arena, Citi Thailand anticipates limited impact from US tariff policies on Thai exports.

Although the US's tariff strategy bears watching due to potential indirect effects via China, Thailand's strategic positioning is likely to sustain export momentum, growing modestly by 2.8% in 2025. Domestic factors, particularly private investment in sectors like electric vehicles and food processing, are expected to bolster GDP growth from 2.7% in 2024 to 3.2% in 2025.

The Thai baht has also seen strength recently, appreciating against the US dollar following US political developments.

The currency's firm standing is attributed to investor reactions to policy signals from the US administration, particularly regarding tariffs.

At the 2025 World Economic Forum in Davos, Prime Minister Paetongtarn Shinawatra engaged with global business leaders to foster investment in Thailand.

Discussions with executives from DP World, Nestlé, and Coca-Cola focused on infrastructure development and sustainable growth initiatives.

DP World is exploring investment opportunities in projects like the Lat Krabang Inland Container Depot to enhance Thailand's logistics framework.

Nestlé reaffirmed its commitment to sustainable agricultural practices, while Coca-Cola emphasized collaboration on environmental initiatives and skill enhancement for Thai workers.

With these comprehensive strategies, Thailand aims to strengthen its economic standing both regionally and globally, attracting diverse investments and enhancing trade capabilities.