Chiang Mai's tourism industry is making headlines with expected high occupancy rates in December's peak season.

Hotels anticipate occupancy rates nearing 80%, with even higher expectations in the final weeks of the year.

The city's appeal is bolstered by a recovery in flights, festive events, and unique attractions like Ava, a golden tiger at the Chiang Mai Night Safari.

Ava has become a social media sensation, reminiscent of the panda craze at Chiang Mai Zoo years ago, drawing significant tourist attention.

The strategic use of storytelling and unique experiences helps drive interest even in low seasons.

December’s attractions include the flower festival, marathons, concerts, and a grand New Year’s countdown, appealing to a wide range of visitors.

The city's cool northern weather and cultural charm attract domestic tourists escaping the heat and international visitors seeking cultural experiences.

Increased domestic flights and extended airport hours make travel more accessible.

However, challenges like recurring smog issues, highlighted by Punlop Saejew, remain a concern.

Addressing air quality could enhance Chiang Mai's appeal.

Meanwhile, nightlife operators are adapting with crafted drinks and unique experiences, catering to quality-focused travelers, supported by stricter safety measures.

Chiang Mai is gearing up to position itself as a top-tier destination by combining unique attractions, improved infrastructure, and safety protocols.