Thai Times

Covering the Thai Renaissance
Monday, Jul 28, 2025

Temu's Entry Disrupts Thai E-commerce Market

Chinese online retailer Temu has entered Thailand, intensifying competition for Lazada, Shopee, and TikTok with aggressive discounts and free returns. Local e-commerce experts are urging stricter import regulations to protect Thai businesses. Temu's parent company, PDD Holdings, is now China's most valuable e-commerce firm.
The entry of Chinese online retailer Temu into Thailand's e-commerce market is expected to intensify competition, impacting players like Lazada, Shopee, and TikTok.

Temu Thailand offers free returns for 90 days and discounts up to 90%, which could lead to a price war and closures of local factories.

Pawoot Pongvitayapanu, honorary president of the Thai E-commerce Association, and Thanawat Malabuppha, CEO of Priceza Group, stressed the need for stricter import regulations to protect local businesses.

Temu supports local languages and offers discounts, targeting Alibaba's AliExpress and Shopee's customer bases.

The Thai government recently introduced a 7% VAT on imported goods below 1,500 baht to aid local businesses.

Temu's parent company, PDD Holdings, has expanded globally, making it China's most valuable e-commerce firm, surpassing Alibaba and JD.com.
Newsletter

Related Articles

Hong Kong Reports 12% Surge in Tourist Arrivals in First Half of 2025
0:00
0:00
Open
Hong Kong Reports 12% Surge in Tourist Arrivals in First Half of 2025
0:00
0:00
Close
Hong Kong Reports 12% Surge in Tourist Arrivals in First Half of 2025
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
A mass shooting has occurred at the famous 'Or Tor Kor' market in Bangkok's Chatuchak district
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
Thailand issues updated casualty and evacuation figures from Thai–Cambodian border clashes
Thailand and Cambodia prepare for ceasefire talks as clashes intensify
The British propaganda channel BBC News lies again.
Mr. Varawut Silpa-archa delivers his message boldly, clearly, and truthfully.
Trump: Leaders of Thailand and Cambodia agree to meet for ceasefire talks
Defense in action: Thailand has deployed Swedish-made Gripen fighter jets to bomb Cambodian military targets, in response to a Cambodian drone terror attack that killed 11 Thai citizens
Thai Acting Prime Minister Condemns Cambodian Military Action, Citing Civilian Deaths and Hospital Strikes
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Intel Reports Revenue Beats but Sees 81% Rise in Losses
Thai Press Organisations Urge Caution and Accuracy in Coverage of Border Conflict
RTA refutes Cambodian media claim of F-16 strike on civilians
Thailand files UN complaint alleging Cambodian aggression, new landmines and cross-border attacks
How the Cambodia-Thailand military clashes started (2)
How the Cambodia-Thailand military clashes started (1)
Grab Thailand Launches Teen-Focused Safety Features for Ride-Hailing Users Aged 13 to 19
Thailand Says Over 100,000 Civilians Flee as Fighting With Cambodia Escalates Along Disputed Border
Chinese Firms Urged to Integrate into ASEAN Supply Chains as US Tightens Tariffs on Transshipments
Thailand Sets 2.8 Trillion Baht Tourism Revenue Goal for 2026, Prioritising 'Value Over Volume'
Nok Air Targets Mid-2028 Exit from Rehabilitation with Debt Reduced Below 400 Million Baht
CAMBODIA VS THAILAND: AIR POWER? WHAT AIR POWER?
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Cambodia Fired First: A Minute‑by‑Minute Account From Thailand’s Frontline
Two Peaceful Buddhist Nations Now Trading Airstrikes Over the Hindu Preah Vihear Temple—A 1,100-Year-Old Shrine to Lord Shiva
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
Thailand Under Fire: Defending Sovereignty Against Cambodia’s Political Provocation
Two people have been killed in Thailand as fighting reignites along the border it shares with Cambodia
Six Thai F-16 fighter jets are being readied to respond in the Chong An Ma area of Ubon Ratchathani Province
Thailand Leverages Mobile Data to Boost Tourism Through 'Routes to Roots' Initiative
Cambodian forces initiated firefight near Ta Muen Temple in Phanom Dong Rak District, Surin Province
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
Thailand recalls ambassador to Cambodia amid border tensions
Gulf Development Acquires Full Ownership of Pak Lay Hydropower Project in Laos
New Landmine Blast Escalates Thailand–Cambodia Border Tensions
Thai Airways International Set to Resume Trading on Stock Exchange
Thai House Approves Weekly Retirement Lottery Bill
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
Thailand Regulator Greenlights Budget Mobile Plans Below 240 Baht
Two more landmines found along border disputed by Cambodia
Bank of Thailand Raises Concerns Over Proposed Financial Hub Amid Money Laundering Risks
Phu Lae International Animation Festival Opens in Chiang Rai
Civil Court Orders Return of ฿4.5 Billion to Brokers in Major Thai Stock Manipulation Case
Thailand's Industries Face Transition Risks Amid Rising Chinese Imports
Police Deploy High-Level Border Security in Four Thai Provinces Near Cambodian Frontier
×