Thai Union Group, a leader in the global seafood industry, announced a major transformation initiative, Strategy 2030, aimed at reaching $7 billion in net sales from $3.9 billion and doubling EBITDA to between $700-$800 million by 2030.

The announcement was made by CEO Thiraphong Chansiri in Bangkok and outlines a roadmap based on three strategic pillars: revitalizing core business sectors, driving growth in new categories, and exploring future innovations.

The company also launched two key transformation initiatives, Project Sonar and Project Tailwind, targeting significant savings and profit enhancements in categories like pet-care, which is projected to become a major revenue segment.

With over 55 years in the industry, Thai Union is set on transforming into a leading marine health and nutrition company while adapting to current global market challenges.